"jouetie" Brand Celebrates 15th Anniversary with "#jouetie15th MIX GIRL PROJECT" to Create with Fans.

MARK STYLER Co., Ltd. (President and Representative Director: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo) announces that its ladies' brand "jouetie" will celebrate its 15th anniversary in 2026.

Under the brand concept of "MIX GIRL," jouetie has proposed fashion that freely mixes diverse styles such as vintage, rock, mode, and romantic, based on street style.

And this year, as we approach our 15th anniversary, we are launching the "#jouetie15th MIX GIRL PROJECT" not only to look back on our journey so far but also as a project to create "MIX GIRL" together with our fans.

In this project, we will select participants who post their jouetie coordinates on Instagram with the hashtag "#jouetie15th" and present them with special coordinates styled by Creative Directors AMIAYA.

Please take this opportunity to share your favorite piece from your closet, a nostalgic item you were once passionate about wearing, your time and memories spent with jouetie, and your current mood.

Your free sensibility and expression will create a new "MIX GIRL" and become inspiration for the future of jouetie and the next 15 years.

[How to Enter]

1. Follow the official jouetie Instagram account. 2. Take a photo of your coordinate using your jouetie items. 3. Post it on Instagram with the hashtag "#jouetie15th".

Application Period: July 6 (Mon) - July 31 (Fri)

*Details will be announced on the official jouetie Instagram account.

<AMIAYA Comments>

In 2026, jouetie will celebrate its 15th anniversary.

We are deeply grateful for the many moments we have shared with everyone who has loved jouetie over these 15 years.

Even as the fashion environment and values change significantly, jouetie has prioritized proposing styles that allow individuals to freely enjoy their own style without being confined by boundaries.

Through jouetie, we hope to help people gain a little confidence or discover a new side of themselves.

We continue to create with the desire that fashion can be such a catalyst.

AMI STYLING

Item Name 1: Fur Docking MA-1 Jacket Color: Bordeaux Item Name 2: Ribbon Shoulder Logo Knit Color: Gray Item Name 3: Sheer Tiered Asymmetric Long Skirt Color: Off-White Item Name 4: Straight Slim Pants Color: Brown Item Name 5: [kaorinomori × jouetie] Lace Hunting Color: Black Item Name 6: Rider's Detail Bag Color: Black Item Name 7: Chain Combo Necklace Color: Silver Item Name 8: Stretch Lace-up Long Boots Color: Black

AYA STYLING

Item Name 1: Ribbon Tie Middle Fur Coat Color: Gray Item Name 2: Rose Frill Compact Cardigan Color: Gray Item Name 3: Rose Frill Knit Short Pants Color: Gray Item Name 4: Faux Leather Boston Bag Color: Khaki Item Name 5: Star Motif Velour Choker Color: Black Item Name 6: Pearl Motif Cross Necklace Color: Black Item Name 7: Haircalf-like Engineer Boots Color: Bordeaux

jouetie Official Site/SNS

HP: https://jouetie.com/

Web Store: http://runway-webstore.com/jouetie/

Instagram: https://www.instagram.com/jouetie_official/

X (formerly Twitter): https://twitter.com/jouetie_com

jouetie Concept

MIX GIRL

Based on street style

Mixed styling of vintage, rock, mode, and romantic tastes

Various spices create a sophisticated and playful fashion that transcends age,

and express a woman who enjoys her lifestyle.