"jouetie" Announces Collaboration Items with "Babychichi," Featuring Its Pacifier and Adorable Diaper Look, Pre-orders Start May 7 (Thursday)
Fashion brand jouetie announces a collaboration with the popular character Babychichi, known for its pacifier and adorable diaper look. The collaboration features cute items like lace-designed camisoles, T-shirts, and limited keychains. Pre-orders begin on May 7, 2026, via the official online store.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:30
- 🔍 Collected: April 30, 2026 at 12:01
- 🤖 AI Analyzed: April 30, 2026 at 12:15 (13 min after Collected)
MARK STYLER Co., Ltd. (Representative Director: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo) announces that its ladies' brand "jouetie" will launch a collaboration with the popular character "Babychichi," developed by Sekiguchi Co., Ltd. (Representative Director: Hisataka Yoshino, Headquarters: Katsushika-ku, Tokyo).
Pre-orders will begin on Thursday, May 7, 2026, on the official online store "RUNWAY channel."
Sales page: http://s.runway-ch.jp/jt_bebichhichi
This collaboration will feature cute items that incorporate the adorable world of "Babychichi" into their details.
The lineup includes lace-designed camisoles and T-shirts that match jouetie's street x girly style. Furthermore, attention is drawn to the limited keychains of "Babychichi-kun" in devil ver. with cat lines and satin material with polka dots, and "Babychichi-chan" in angel ver.
■ Product Overview
【Bebichhichi×jouetie】Lace Docking Camisole
Product name: 【Bebichhichi×jouetie】Lace Docking Camisole
Price: 6,930 yen (tax included)
Colors: Ivory / Black / Pink / Blue
Size: F
【Bebichhichi×jouetie】Lace Docking Loose T-shirt
Product name: 【Bebichhichi×jouetie】Lace Docking Loose T-shirt
Price: 6,930 yen (tax included)
Colors: Ivory / Black / Blue
Size: F
【Bebichhichi×jouetie】Babychichi-kun Devil Keychain
Product name: 【Bebichhichi×jouetie】Babychichi-kun Devil Keychain
Price: 3,960 yen (tax included)
Color: Black
Size: F
【Bebichhichi×jouetie】Babychichi-chan Angel Keychain
Product name: 【Bebichhichi×jouetie】Babychichi-chan Angel Keychain
Price: 3,960 yen (tax included)
Color: Pink
Size: F
■ "Babychichi"
Twin babies delivered by a stork on October 30, 2004, to Monchhichi and his wife, who had a wedding on their 30th anniversary. They are charming with their pacifiers and adorable diaper looks.
Babychichi-kun: A curious, cheerful, and energetic boy.
Babychichi-chan: A gentle and shy girl.
Monchhichi Official Website: https://www.monchhichi.co.jp/
■ Release Schedule
Scheduled to be released sequentially from late June 2026 at stores and web stores.
・RUNWAY channel: https://runway-webstore.com/jouetie/
・ZOZOTOWN: https://zozo.jp/brand/jouetie/
・Stores: https://jouetie.com/shoplist/
■ jouetie Official Site/SNS
HP: https://jouetie.com/
Web Store: http://runway-webstore.com/jouetie/
Instagram: https://www.instagram.com/jouetie_official/
X (formerly Twitter): https://twitter.com/jouetie_com
■ jouetie Concept
MIX GIRL
Based on street style
MIX styling with vintage, rock, mode, and romantic tastes
Various spices create a playful and sophisticated fashion that transcends age, enhancing the lifestyle of women who enjoy it.
Pre-orders will begin on Thursday, May 7, 2026, on the official online store "RUNWAY channel."
Sales page: http://s.runway-ch.jp/jt_bebichhichi
This collaboration will feature cute items that incorporate the adorable world of "Babychichi" into their details.
The lineup includes lace-designed camisoles and T-shirts that match jouetie's street x girly style. Furthermore, attention is drawn to the limited keychains of "Babychichi-kun" in devil ver. with cat lines and satin material with polka dots, and "Babychichi-chan" in angel ver.
■ Product Overview
【Bebichhichi×jouetie】Lace Docking Camisole
Product name: 【Bebichhichi×jouetie】Lace Docking Camisole
Price: 6,930 yen (tax included)
Colors: Ivory / Black / Pink / Blue
Size: F
【Bebichhichi×jouetie】Lace Docking Loose T-shirt
Product name: 【Bebichhichi×jouetie】Lace Docking Loose T-shirt
Price: 6,930 yen (tax included)
Colors: Ivory / Black / Blue
Size: F
【Bebichhichi×jouetie】Babychichi-kun Devil Keychain
Product name: 【Bebichhichi×jouetie】Babychichi-kun Devil Keychain
Price: 3,960 yen (tax included)
Color: Black
Size: F
【Bebichhichi×jouetie】Babychichi-chan Angel Keychain
Product name: 【Bebichhichi×jouetie】Babychichi-chan Angel Keychain
Price: 3,960 yen (tax included)
Color: Pink
Size: F
■ "Babychichi"
Twin babies delivered by a stork on October 30, 2004, to Monchhichi and his wife, who had a wedding on their 30th anniversary. They are charming with their pacifiers and adorable diaper looks.
Babychichi-kun: A curious, cheerful, and energetic boy.
Babychichi-chan: A gentle and shy girl.
Monchhichi Official Website: https://www.monchhichi.co.jp/
■ Release Schedule
Scheduled to be released sequentially from late June 2026 at stores and web stores.
・RUNWAY channel: https://runway-webstore.com/jouetie/
・ZOZOTOWN: https://zozo.jp/brand/jouetie/
・Stores: https://jouetie.com/shoplist/
■ jouetie Official Site/SNS
HP: https://jouetie.com/
Web Store: http://runway-webstore.com/jouetie/
Instagram: https://www.instagram.com/jouetie_official/
X (formerly Twitter): https://twitter.com/jouetie_com
■ jouetie Concept
MIX GIRL
Based on street style
MIX styling with vintage, rock, mode, and romantic tastes
Various spices create a playful and sophisticated fashion that transcends age, enhancing the lifestyle of women who enjoy it.