"Hanuman" New Product Pre-sale Event Announced! Japanese-Thai Popular "Monchhichi" Items Also to be Sold at "Thai Festival Tokyo 2026"

Marimo Craft Co., Ltd. (Headquarters: Koto-ku, Tokyo) has concluded a licensing agreement in Japan with the Thai design team "HOLEN." Starting this summer, the company will launch a full-scale rollout of fashion items and daily goods featuring "Hanuman," a pop-style reimagining of the monkey god from traditional Thai mythology. Prior to the launch, a pre-sale event will take place on May 9 (Sat) and 10 (Sun), 2026, at "Thai Festival Tokyo 2026" in Yoyogi Park.

### Project Background: Thai Tradition x Japanese Pop Culture

"HOLEN" is a notable design team that brings Thai traditional culture to life with playful, modern designs. The main character, "Hanuman," is an interpretation of the hero from the Thai epic "Ramakien," redesigned into a stylish form that fits modern lifestyles. This project aims to propose a new "Thai charm" to Japanese character fans who love Thai culture.

### Event Overview

- **Name:** Hanuman New Product Japan Debut & Pre-sale Event
- **Date:** May 9 (Sat) & 10 (Sun), 2026, 10:00–20:00
- **Venue:** Yoyogi Park Events Square (Inside Thai Festival Tokyo 2026)
- **Content:** Sale of new goods via the specially decorated mobile truck "Chara★Van."

### Event Highlights

- **Pre-sale of Hanuman Products:** Be the first to get pouches, T-shirts, and stationery scheduled for official release this summer.
- **Appearance of "Chara★Van":** A specially decorated mobile goods truck will brighten up the venue.
- **Monchhichi Products Also on Sale:** Monchhichi, a legendary Japanese character with immense popularity among Thai youth, will also be featured. The venue will offer a special shopping experience where icons from both Japan and Thailand sit side-by-side.

### About HOLEN

A creative team based in Bangkok, Thailand. Under the concept "Bring the Legend to Life," they translate traditional Thai stories and characters into modern product designs, gaining support from sophisticated youth both domestically and internationally.

### Marimo Craft Online Shop

Hanuman goods will also be available online starting May 8 (Fri) at noon.
URL: https://marimocraft-shop.com/shops/hanuman

### About Marimo Craft Co., Ltd.

Business includes wholesale, planning, development, manufacturing, and management of character-themed daily goods.
Official Website: https://marimocraft.co.jp/