MAREGroup Inc. Launches Corporate Website to Promote "Keiso" Initiatives Connecting Japan's Cultural Resources to the Future

Corporate Website Image

MAREGroup Inc. (Headquarters: Minato-ku, Tokyo; President: Ryo Tabata; hereinafter "the Company") (Mare Group) has launched its official corporate website (https://www.mare-group.co.jp) following its establishment.

Under the corporate philosophy of "Keiso Japan's cultural resources, bringing richness and brilliance to people and towns," the Company develops businesses that create value from cultural resources such as landscapes, architecture, food culture, and traditional crafts passed down through generations across Japan, adapting them to contemporary values and connecting them to the future.

The newly launched corporate website introduces the background of ongoing businesses and projects nationwide, the values we cherish, and initiatives that unlock "new possibilities for cultural resources." Moving forward, we will operate the website as a hub for information dissemination to inform more people about the future vision MAREGroup aims for and the concrete activities undertaken to achieve it.

MAREGroup (Pronunciation: Mare Group)

Background of MARE Group's Establishment

MAREGroup was established as the core company to promote the overall business strategy of Minami Aoyama Real Estate Co., Ltd. (https://www.ma-r.co.jp/), which develops real estate regeneration and development businesses.

Minami Aoyama Real Estate has been involved in regenerating idle real estate and aging buildings, and solving regional issues through real estate regeneration and development. In doing so, we faced the reality that simply regenerating real estate does not lead to fundamental regional revitalization.

In rural areas, depopulation and aging populations are progressing, and cultural resources carefully passed down across Japan, such as historic architecture, townscapes, food culture, and traditional crafts, are being lost without fully demonstrating their value. In considering the future of regions, we came to believe that what should truly be protected and passed on to the next generation is not just real estate, but the culture, history, and human activities that breathe life into the land.

From these aspirations, MAREGroup was established as a group that transcends the framework of real estate and develops businesses centered on Japan's cultural resources.

MAREGroup's Philosophy

Our corporate philosophy is "Keiso Japan's cultural resources, bringing richness and brilliance to people and towns."

"Keiso" means not merely preserving and inheriting cultural resources, but creating new value in line with contemporary values and lifestyles, and passing them on to the future.

Japan possesses numerous cultural resources that are the pride of the world, such as historic buildings, regional food cultures, and traditional crafts passed down through the skills of artisans. However, many of these are being lost without their value being fully utilized.

By collaborating across group companies in areas such as real estate, architecture, tourism, accommodation, food and beverage, and retail, MAREGroup will maximize the value of cultural resources, create new vibrancy and pride in regions, and serve as a bridge connecting rich culture to Japan's future. On our corporate website, we will disseminate the potential of Japan's cultural resources through various businesses and projects developed under the philosophy of "Keiso."

Diagram explaining "Keiso Method"

Main Businesses Featured on the Corporate Website

●Kissakan Bleu Montagne

A coffee shop that reconstructs the coffee house culture of the Meiji and Taisho eras for the modern day.

It operates as a place where customers can experience cultural time value by incorporating antique furniture and tableware, offering a space where Japanese and Western cultures merge.

URL: https://www.wa-mare.com/cafe/

●WaMARE

A hub for disseminating Japanese culture established in Kaohsiung City, Taiwan.

In addition to selling Japanese sake and traditional crafts, it disseminates the charm of various regions of Japan overseas through cultural experience events.

Instagram: https://www.instagram.com/wamarekhshop/

●Hotel WaMARE Onikoube

A standalone rental accommodation facility located in the Onikoube area of Naruko Onsen, Osaki City, Miyagi Prefecture.

It provides a place to experience the history, culture, and nature of the Tohoku region with all five senses, creating new points of contact with the region.

URL: https://www.wa-mare.com/stay/onikoube/

●JAPAN REVIVAL PROJECT

A project that regenerates and creates new value from old private houses and traditional buildings remaining across Japan.

It goes beyond mere architectural preservation and restoration, aiming to rebuild connections between people and regions, and pass on Japan's original landscapes to the next generation.

The World MAREGroup Aims For

"Vibrancy and pride in our regions. Color and brilliance for Japan's future."

Vibrancy is born in a region when people gather and interaction occurs.

This vibrancy then brings vitality to the town and leads to pride for the people living there.

Regional pride is passed down to the next generation, fostering a future where everyone thinks, "I want to live here," and "I want to preserve this town."

MAREGroup aims to be a company that serves as a bridge to such a world, bringing richness to people and towns through the "Keiso" initiative, which re-examines the cultural resources passed down across Japan and regenerates and utilizes them as contemporary values.

Concept Movie (YouTube)

Company Overview

Company Name: MAREGroup Inc.

Location: Faro Minami Aoyama 3F, 6-7-7 Minami Aoyama, Minato-ku, Tokyo

Established: 2026

President: Ryo Tabata

HP: https://www.mare-group.co.jp

Affiliated Companies: Minami Aoyama Real Estate Co., Ltd.

Tokyo Minami Aoyama Real Estate Co., Ltd. (Taiwan Subsidiary)

Tokyo Minami Aoyama Investment Advisory Co., Ltd. (Hong Kong Subsidiary)

Business Activities: Real estate regeneration business, real estate development business, Japanese real estate sales business for overseas customers, architecture and design business, PM/BM/sublease business, tourism and accommodation business, food and beverage business, retail business, advertising and media business, interpretation business, event planning business, space rental business