Summer Limited Collaboration Menu 'Special Steamed Rice with Eel' Using Manraku's Domestic Eel Goes on Sale at Okome to Gohan Sumidaya Azabudai Hills Store from June 3

Manraku Co., Ltd. (Headquarters: Miyazaki City, Miyazaki Prefecture; President and Representative Director: Ryutaro Omori) announces that its summer-limited collaboration menu, 'Special Steamed Rice with Eel,' which uses the company's domestic eel and Manraku sauce, will go on sale at the 'Okome to Gohan Sumidaya Azabudai Hills Store' from Wednesday, June 3, 2026.

This menu item is a steamed rice dish planned, manufactured, and sold by 'Okome to Gohan Sumidaya Azabudai Hills Store,' operated by Sumidaya Shoten Co., Ltd. Manraku's domestic eel and sauce are used in this menu.

'Special Steamed Rice with Eel' is a summer-limited menu item made by combining Manraku's domestic eel and sauce with 'Shintaisho Mochi' glutinous rice from Toyama Prefecture, then steaming it in-store. It is a dish that allows you to enjoy the umami of eel, the flavor of the sauce, and the chewy texture unique to glutinous rice. Sales are planned until the end of August 2026.

Manraku's eel and sauce in Sumidaya's steamed rice

This menu was planned as a collaboration using Manraku's eel and sauce while Sumidaya was considering a seasonal steamed rice dish for summer.

Sumidaya, a rice store founded in 1905, is a company that has conveyed the appeal of rice and meals while valuing the processes of rice milling, blending, and cooking. For this 'Special Steamed Rice with Eel,' Sumidaya's accumulated knowledge of rice is combined with Manraku's domestic eel and sauce to create a steamed rice dish to be enjoyed in summer.

In the cooking process, Manraku's sauce is added while the glutinous rice is being steamed, and then it is steamed again. The chopped eel is coated with the sauce after steaming and then combined with the glutinous rice.

This is a special summer-style steamed rice dish where you can enjoy the umami of eel and the aromatic flavor of the sauce along with the taste of 'Shintaisho Mochi' glutinous rice from Toyama Prefecture.

'Sales Overview of Special Steamed Rice with Eel'

'Special Steamed Rice with Eel' steamed in-store

Item
Details

Product Name
Special Steamed Rice with Eel

Sales Store
Okome to Gohan Sumidaya Azabudai Hills Store

Location
Garden Plaza C, Azabudai Hills Market, 1-2-4 Azabudai, Minato-ku, Tokyo

Sales Period
Wednesday, June 3, 2026 - End of August 2026 (planned)

Sales Price
200g 1,200 yen / 100g 600 yen

Limited Quantity
None in particular

Sales Entity
Okome to Gohan Sumidaya Azabudai Hills Store

Ingredients Used
Manraku's domestic eel, Manraku's sauce, 'Shintaisho Mochi' glutinous rice from Toyama Prefecture

*The sales period is subject to change.
*The product may sell out depending on sales conditions.
*Please check the store for details.
*The image shows the cooking process.

About Okome to Gohan Sumidaya Azabudai Hills Store

'Okome to Gohan Sumidaya Azabudai Hills Store' is a store operated by Sumidaya Shoten Co., Ltd.

Sumidaya, a rice store founded in 1905, has delivered the appeal of rice and meals while valuing the processes of rice milling, blending, and cooking. Currently, through its main store, Azabudai Hills store, and Asakusa store, it proposes ways to enjoy rice and meals that fit into daily life.

The store offers products centered on rice and meals, such as steamed rice and rice balls made in-store. The 'Special Steamed Rice with Eel' being sold this time is a summer-limited collaboration menu planned, manufactured, and sold by Sumidaya.

About Manraku

Manraku Co., Ltd. is a company that plans and sells products centered on domestic eel. Leveraging its network from aquaculture to sales, it works to deliver the appeal of Kyushu-produced eel to many people.

It is particular about ingredients and manufacturing methods, offering a wide range of products from home use to gifts.

In this 'Special Steamed Rice with Eel,' Manraku's domestic eel and 'Manraku Eel Kabayaki Sauce' are used in the steamed rice menu planned, manufactured, and sold by Sumidaya. Manraku will continue to value initiatives that lead to new ways to enjoy domestic eel and expand dining scenes.

Company Overview

Company Name: Manraku Co., Ltd.
Location: 2300 Shioji, Miyazaki City, Miyazaki Prefecture
Representative: President and Representative Director Ryutaro Omori
Established: April 2003
Business: Planning and sales of eel products, etc.
Official Website: https://manraku.net/

Contact for Press Inquiries

Manraku Co., Ltd.
Public Relations
E-mail: pr@manraku.net