L-step API Finally Open! Direct Integration with External Systems Now Possible
Maneql Co., Ltd. announced on April 1, 2026, the release of an API for its LINE marketing tool "L-step," enabling integration with external services. This allows direct linkage with various systems like e-commerce sites, CRMs, and AI, facilitating programmatic operations such as acquiring friend lists and updating tags, thereby enhancing customer satisfaction and operational efficiency.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:39 (486h 52m after Collected)
Maneql Co., Ltd. (Headquarters: Sakai City, Osaka / Representative Director and President: Hiroshi Takubo) announced that it began offering an API for its LINE marketing tool "L-step" on April 1, 2026, enabling integration with external services.
■ About the API Integration Feature
L-step's API integration feature allows direct linkage between L-step and external systems such as proprietary systems, e-commerce sites, CRMs, and AI. This enables programmatic operations such as acquiring friend lists, updating tags, and retrieving chat histories.
The APIs currently provided are the first phase.
We plan to continuously expand the API suite based on customer requests and use cases.
Examples of Integration Partners
・Spreadsheet integration
・AI integration: Chat GPT, Google Gemini, Claude, NanoBanana
・E-commerce system integration: Shopify, etc.
・CRM integration: Salesforce, HubSpot, etc.
Terms of Use
This API is available to customers who subscribe to L-step's "Pro Plan" or higher.
*This feature involves advanced settings. Please be very careful when configuring it.
Additionally, our support may not be able to fully answer questions regarding this feature.
We appreciate your understanding.
■ Use Cases for the API Integration Feature
① E-commerce / Reservation Site Integration
Upon detection of "purchase completion" or "reservation confirmation" on an external site, L-step automatically sends a thank-you message or a pickup URL.
This allows businesses to approach users at their highest point of engagement, maximizing customer satisfaction.
② Generative AI Integration
User questions are sent to AI, and the generated answers are immediately sent back via LINE.
This enables automated responses to specialized inquiries and diagnostic content 24 hours a day, 365 days a year, without human intervention.
③ Core System (CRM) Integration
When a "member rank" or "person in charge" is changed on the internal system side, that information is automatically reflected in L-step's friend information and tags.
This eliminates duplicate data management and manual CSV import operations.
④ Spreadsheet Integration
L-step's friend li
■ About the API Integration Feature
L-step's API integration feature allows direct linkage between L-step and external systems such as proprietary systems, e-commerce sites, CRMs, and AI. This enables programmatic operations such as acquiring friend lists, updating tags, and retrieving chat histories.
The APIs currently provided are the first phase.
We plan to continuously expand the API suite based on customer requests and use cases.
Examples of Integration Partners
・Spreadsheet integration
・AI integration: Chat GPT, Google Gemini, Claude, NanoBanana
・E-commerce system integration: Shopify, etc.
・CRM integration: Salesforce, HubSpot, etc.
Terms of Use
This API is available to customers who subscribe to L-step's "Pro Plan" or higher.
*This feature involves advanced settings. Please be very careful when configuring it.
Additionally, our support may not be able to fully answer questions regarding this feature.
We appreciate your understanding.
■ Use Cases for the API Integration Feature
① E-commerce / Reservation Site Integration
Upon detection of "purchase completion" or "reservation confirmation" on an external site, L-step automatically sends a thank-you message or a pickup URL.
This allows businesses to approach users at their highest point of engagement, maximizing customer satisfaction.
② Generative AI Integration
User questions are sent to AI, and the generated answers are immediately sent back via LINE.
This enables automated responses to specialized inquiries and diagnostic content 24 hours a day, 365 days a year, without human intervention.
③ Core System (CRM) Integration
When a "member rank" or "person in charge" is changed on the internal system side, that information is automatically reflected in L-step's friend information and tags.
This eliminates duplicate data management and manual CSV import operations.
④ Spreadsheet Integration
L-step's friend li