Mandom Develops 'Sweat Management Techniques' Born from Real Voices of Women Struggling with 'Waterfall Sweat' in the Era of Extreme Heat
Mandom has developed 'Sweat Management Techniques' tailored for scenarios like fan activities and dates to address the 'waterfall sweat' issues women face in extreme heat. Based on insights from focus groups, the company will share expert solutions on its official social media starting in mid-June.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 01:21 (86h 21m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:16 (21h 54m after Collected)
Mandom Corp. has focused on the 'waterfall sweat' issues faced by many women during increasingly severe summers, developing content called 'Sweat Management Techniques' based on their real voices. The company conducted focus groups with women involved in 'Oshikatsu' (fan activities) and dating. Participants shared relatable struggles such as 'I can't see my favorite idol during concerts because of sweat,' 'I'm drenched before meeting someone, ruining my makeup,' and 'I can't raise my arms at concerts due to underarm sweat.' In response, Mandom is launching 'Sweat Management Techniques' on its official social media, combining these common issues with solutions based on their research into sweat and odors. Mandom established July 8th as 'Sweat Management Day' in 2024 to promote the importance of controlling sweat appropriately according to the situation.
FAQ
Is this 'sweat management' relevant to the Taiwan market?
Given Taiwan's hot and humid climate, there is a significant demand for such sweat management solutions.