[Nearly Half Start Care by Middle School Grad?] Modern Men's Body Hair Care Trends Prioritize 'Cos-pa' and 'Tai-pa'

As the new season arrives and occasions to be conscious of grooming increase, the men's beauty appliance brand 'ium' surveyed 307 men aged 15-29 about their body hair care awareness.

[Survey Overview] Method: Internet research, February 2026. Target: 307 men aged 15-29 (Mandom survey).

### Timing of Body Hair Care for Young Men Nearly 40% of men in their teens and 20s started hair removal (excluding chest and neck areas) before graduating from high school.

### Awareness by Body Part In addition to the classic areas like beards, armpits, and shins, 'facial hair (facial fuzz)' ranked in the top three most concerning areas. In qualitative research, reasons cited included 'skin is fair, making hair stand out' and 'hair suddenly became thicker around the time I became an adult.'

### Methods and Satisfaction While the majority of young men prefer self-care, about one in three self-care users feels 'very dissatisfied/dissatisfied' with their current routine. Tools used include T-shaped/electric razors for beards and electric shavers/body trimmers for body hair, with some even sharing home-use devices with family members.

### Reasons for Choosing Self-care vs. Salons Self-care is chosen for its superior 'Cos-pa' (cost performance) and 'Tai-pa' (time performance). Conversely, those wary of professional shops cited concerns that doing it themselves would be 'time-consuming or difficult.'

### Introducing ium SPEED SHOT for Men Seeking Efficiency High-speed and super easy. The [ium SPEED SHOT] Light Beauty Device is designed with the expertise of a men's grooming brand. [Product Name] ium SPEED SHOT [Part Number] IUM-SS-K [Price] Suggested retail price: ¥39,600 (tax included)

#### Key Features: - **Mode Switching Display:** Easily adjust output for each body part. - **VIO Attachment:** Clean care for sensitive areas. - **High-speed Care:** Irradiation interval as fast as 0.5 seconds for quick full-body sessions. - **Powerful Output:** Maximum 18J to handle thick male hair effectively. - **High-power Cooling:** Equipped with sapphire crystal to reduce irritation during use.

### About ium A beauty appliance brand that supports all men who want to enjoy self-improvement. By pursuing 'usability for men,' ium makes grooming habits more accessible and smart through sophisticated design and reliable functionality. Official Website: https://ium-official.jp/