[Rebroadcast] Webinar on BtoB Lead Generation Strategy in the Age of Generative AI

■ Changes in Information Gathering and Purchasing Behavior due to Generative AI
With the widespread adoption of generative AI, the starting point for information gathering has shifted from traditional search engines to direct responses provided by AI. This is changing how corporate content is viewed and how customers conduct their comparison and decision-making processes. For BtoB marketing professionals, relying solely on traditional search engine optimization (SEO) and advertising is becoming insufficient, necessitating the design of new customer touchpoints.

■ The Reality of Diminishing Returns on SEO and Advertising
SEO, listing ads, and comparison sites, which many companies have relied on until now, are becoming less effective as generative AI becomes the center of information discovery. Customers are increasingly making decisions based on AI-generated summaries rather than clicking on search results, which has relatively decreased the influence of traditional digital advertising and comparison sites. As a result, marketing professionals must move away from the 'shotgun' approach and explore new channels for customer acquisition.

■ Lead Generation Strategies in the Age of Generative AI
This seminar presents new strategies for lead generation that are effective in the age of generative AI. While traditional SEO and advertising efforts are shrinking, the value of leveraging media with reliable data foundations and event-based measures like webinars and exhibitions is being re-evaluated. By combining these, the seminar provides concrete explanations on how to reliably connect with prospective customers and create high-quality leads even in an era where AI is widespread.

■ Organizer
Majisemi Inc.

Majisemi remains committed to organizing webinars that are useful for its participants.