[Rebroadcast] 2026 Edition: Comparison of Lead Generation Methods

■ The value of lead generation channels is being redefined as generative AI adoption progresses
The widespread adoption of generative AI is significantly changing the structure of B2B lead generation marketing. Traditional methods like SEO and advertising are becoming harder to achieve results with, and the criteria for channel selection are shifting. As AI now assists in information gathering and evaluation, companies need to re-examine which methods are most effective.

■ Selecting the optimal channel is difficult amidst diversifying lead generation methods
With the revitalization of exhibitions and the maturation of webinars, lead generation methods have diversified. However, since each channel involves different costs, resources, and lead quality, it is difficult to find an optimal solution through simple comparison. As a result, marketing managers are struggling to decide which measures to focus on within limited budgets.

■ Overview of major channels and comparative analysis of lead generation methods by purpose
In this seminar, we will provide an overview of major channels—such as exhibitions, conferences, comparison advertising, and webinars—and organize their features and usage scenarios. By examining the current state of lead generation in the generative AI era and comparing the strengths and challenges of each method, we will provide an opportunity for you to think about the best channel strategy for your company.

■ Host/Co-host
Majisemi Inc.