Branding is a management strategy that enhances competitive advantage and corporate value, and is inseparable from design. In an era where branding is directly linked to management, many companies are under pressure to clearly communicate their 'distinctiveness.' The value of 'design,' which serves as the gateway to brand experiences and shapes customer perceptions and emotions, is increasing.

Many designs are not based on brand strategy. Are you creating websites or landing pages based 'somehow' on their appearance? While AI has made production easier, articulating and structuring a company's vision and worldview is essential to accurately convey brand value. However, the reality is that many companies still skip the strategy design and information organization processes.

New ways of using AI and design for effective branding. This seminar explains information design methods to realize 'effective design' that does not rely solely on aesthetics, and the AI tools used in this process. The first half covers the concrete process of translating brand strategy into design. It also introduces how to use generative AI (such as ChatGPT, Claude, Figma Make, and Photoshop AI) in various stages, including requirement definition, information design, and visual production. In the second half, we compare 'AI-only generation using Figma Make' with 'human-led design utilizing AI' to discuss where the differences emerge, providing insights and evaluation criteria for creating or commissioning designs.

Recommended for: - Department heads or managers in charge of Web or branding at business corporations. - Product managers who need to translate vision into design. - Marketing professionals struggling with methodologies for branding. - Those unsure about how to utilize AI in design.

Organizers/Co-organizers: Valtes Innovations, Inc. Tabula, Inc. Valtes Holdings, Inc.

Cooperation: Majisemi, Inc.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: ChatGPT / Claude