[Rebroadcast] What is the B2B Lead Generation Strategy in the Era of Soaring Advertising Costs? - Webinar Held

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Advertising operation assumptions collapse due to search changes With the spread of generative AI, search behavior has changed significantly. Users are no longer just comparing and considering traditional search results, but are now proceeding with information gathering after first grasping the key points. In this environment, B2B companies that have primarily acquired prospective customers through Google Ads are finding it difficult to maintain results with conventional ad placement designs and keyword operations. There is a growing need to review the ad-dependent lead generation structure itself.

Difficulty in securing effective leads due to rising CPA In reality, even if advertising costs are invested to secure a certain number of leads, the increasing competition and rising cost-per-click (CPA) often make it unprofitable, leading to an increase in cases where leads do not result in final business negotiations or expected orders. Furthermore, with contact points such as document requests and whitepaper downloads, it is difficult to gauge the level of interest, and many leads are lost after being handed over to the sales department. This has shaken the evaluation metrics for marketing measures themselves. In this situation, companies are facing the challenge of how to consistently attract highly interested prospective customers who are likely to convert into business negotiations, rather than just focusing on the number of leads acquired.

Webinar strategy to reduce advertising dependency In this seminar, we will explain how webinars should be utilized as a strategic touchpoint—not just a brand awareness measure—to facilitate prospective customer understanding and generate business opportunities in B2B lead generation during an era of soaring advertising costs, incorporating the services of Majisemi. We will organize the entire process, from planning theme design, considering lead generation funnels, appealing to enhance participant quality, to post-event follow-up, and specifically introduce how to proceed with marketing that leads to results while reducing advertising dependency. Now, more than ever, as Google Ads alone are no longer cost-effective, this content will provide hints for rebuilding a new lead generation model centered around webinars.

Organizer/Co-organizer Majisemi Inc. ■ Cooperation Open Source Utilization Research Institute Co., Ltd. Majisemi Inc.

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Majisemi will continue to hold webinars that are "useful to participants." Past seminar materials and other open seminars can be viewed here.

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