Majisemi to Host Webinar on 'Latest Trends in US B2B Marketing in 2026'
Majisemi Co., Ltd. will host a webinar on the latest trends in US B2B marketing for 2026. As customer buying behavior shifts, with buyers completing information gathering via AI and the web before engaging with sales, the webinar will share strategies for leveraging webinars as a crucial tool for sales preparation.
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- 📰 Published: May 7, 2026 at 18:00
- 🔍 Collected: May 7, 2026 at 09:31
- 🤖 AI Analyzed: May 7, 2026 at 10:19 (47 min after Collected)
Detailed information and registration here.
■ Radical Shift in Purchasing Behavior: Why are your sales proposals 'too late'?
According to a Gartner report, 67% of US B2B buyers prefer a 'purchasing experience without sales representatives'. Customers complete their research independently using AI and the web before making inquiries, meaning that by the time sales representatives make contact, comparison criteria and candidates are already established. Forrester predicts an increasing number of buyers will trust generative AI over product experts for final decisions. Therefore, the key to future marketing success lies in how to intervene in the 'blank time' before customers meet with sales.
■ Importance of 'Understanding Formation' rather than mere 'Information Provision'
In today's content-saturated world due to AI, buyers seek 'clarity of value for their own company' rather than just a quantity of information. Simply providing materials is insufficient; designing a process for 'understanding formation' that convinces customers that a product 'fits their company' is essential. If you cannot provide an experience that smoothly progresses through these three steps—being discovered, being chosen in comparison, and being deeply convinced—even an excellent product may not even be considered.
■ Strategy to Transform Webinars into 'The Strongest Sales Preparation Tool'
Webinars are being re-recognized as a crucial touchpoint for building trust without rushing sales. By focusing on 'comparison criteria' and 'key points to avoid failure' that buyers want to know, rather than what sellers want to talk about, webinars become a powerful bridge to business negotiations. Majisemi achieves a high 13% conversion rate to business negotiations through appropriate theme design and immediate follow-up with all registrants after the event. This webinar will share these specific successful patterns.
■ Organizer/Co-organizer
Majisemi Co., Ltd.
■ Cooperation
Open Source Utilization Research Institute Co., Ltd.
Detailed information and registration here.
Majisemi will continue to hold webinars that are 'useful to participants'.
Past seminar materials and other open seminars can be viewed here ▶.
Majisemi Co., Ltd.
3F Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022
Inquiries: https://majisemi.com/service/contact/
Keywords:
■ Radical Shift in Purchasing Behavior: Why are your sales proposals 'too late'?
According to a Gartner report, 67% of US B2B buyers prefer a 'purchasing experience without sales representatives'. Customers complete their research independently using AI and the web before making inquiries, meaning that by the time sales representatives make contact, comparison criteria and candidates are already established. Forrester predicts an increasing number of buyers will trust generative AI over product experts for final decisions. Therefore, the key to future marketing success lies in how to intervene in the 'blank time' before customers meet with sales.
■ Importance of 'Understanding Formation' rather than mere 'Information Provision'
In today's content-saturated world due to AI, buyers seek 'clarity of value for their own company' rather than just a quantity of information. Simply providing materials is insufficient; designing a process for 'understanding formation' that convinces customers that a product 'fits their company' is essential. If you cannot provide an experience that smoothly progresses through these three steps—being discovered, being chosen in comparison, and being deeply convinced—even an excellent product may not even be considered.
■ Strategy to Transform Webinars into 'The Strongest Sales Preparation Tool'
Webinars are being re-recognized as a crucial touchpoint for building trust without rushing sales. By focusing on 'comparison criteria' and 'key points to avoid failure' that buyers want to know, rather than what sellers want to talk about, webinars become a powerful bridge to business negotiations. Majisemi achieves a high 13% conversion rate to business negotiations through appropriate theme design and immediate follow-up with all registrants after the event. This webinar will share these specific successful patterns.
■ Organizer/Co-organizer
Majisemi Co., Ltd.
■ Cooperation
Open Source Utilization Research Institute Co., Ltd.
Detailed information and registration here.
Majisemi will continue to hold webinars that are 'useful to participants'.
Past seminar materials and other open seminars can be viewed here ▶.
Majisemi Co., Ltd.
3F Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022
Inquiries: https://majisemi.com/service/contact/
Keywords: