[For Manufacturing and Construction Industries] Why are Your Company's Recruitment Videos Being Skipped? - Webinar Held

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Background: Information not reaching young people in industries with a persistent '3K' image The manufacturing and construction industries play a crucial role in supporting society and inherently possess many strengths for recruitment, such as stable business foundations and highly specialized work. However, in many cases, they have not been able to shake off the long-standing images of being 'tough,' 'dangerous,' and 'dirty,' failing to adequately convey the company's appeal and the reality of the work. As young people today gather information primarily through social media, there is a demand for expressions that can be understood intuitively in a short time. Consequently, traditional job boards and explanatory materials often fail to deliver information effectively. Furthermore, the number of companies listed on job boards is increasing year by year. One-off advertising costs in job boards and agents are becoming the main form of 'throwaway advertising,' where costs are invested in single measures.

Even with recruitment videos, appeal is not conveyed, and applications do not follow In this situation, more companies are trying to utilize 'recruitment videos,' which are said to be extremely effective in recruitment activities. However, in reality, many videos remain limited to information that companies want to convey, such as company introductions and business overviews, and often fail to provide content that allows young people to concretely imagine themselves working there. Moreover, with employee interview videos, we often hear concerns such as employees refusing to appear or difficulty obtaining permission for filming locations. Furthermore, without measures to deliver the produced videos, companies often fall into a state where 'videos are made but not watched, not memorable even if watched, and do not lead to applications,' making it difficult to feel sufficient effectiveness as a recruitment measure. What is needed now is a perspective that designs what and how to convey and deliver information, tailored to the viewing behavior and interests of young people.

Build your company's 'non-throwaway' recruitment assets through live-action x animation x SNS utilization In this seminar, we will address challenges such as lack of corporate recognition, job understanding, and failure to attract applications. Based on student viewing behavior data, we will explain the differences between recruitment videos that are likely to be watched in today's market and those that are not. We will particularly introduce expression techniques that grab the attention of young people, such as how to utilize vertical videos that 'stop the scroll' on smartphones, and 'animation' to visualize sites and technologies that are difficult to film in live-action. We will provide detailed explanations on how to plan, produce, and operate videos to achieve recruitment results for a generation whose primary source of information is smartphones. This will be based on creative expression knowledge cultivated in the entertainment field and successful case studies that have solved actual challenges in the manufacturing and construction industries.

Organizer/Co-organizer G-Angle Co., Ltd. ■ Cooperation Open Source Utilization Research Institute Co., Ltd. Majisemi Inc.

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