Webinar to be Held on 'Trends in In-Person Seminars in BtoB Marketing'

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Background of the Re-evaluation of In-Person Seminars While online measures have become widely established after the COVID-19 pandemic, there is a growing movement to re-evaluate in-person seminars due to their ease of building relationships with attendees, the ability to share the atmosphere on the spot, and the potential for spontaneous conversations. Especially in the BtoB sector, an increasing number of companies are emphasizing in-person contact for themes that require a certain level of explanation for product understanding or where trust-building directly leads to results. In this trend, there is a growing need to review how to position real-world events and webinars and how to design the overall seminar strategy.

Comparison and Differentiation of Cost-Effectiveness between Offline Events and Webinars On the other hand, in-person seminars not only have limitations such as venue costs, operational effort, and location constraints, but also face challenges in attracting attendees. Particularly for participants, in the information gathering and consideration stages, many consider "webinars sufficient for now" and often do not feel the necessity to travel to attend an in-person seminar. Therefore, offline events can have high participation hurdles depending on the theme and appeal, and it is necessary to carefully assess their cost-effectiveness even more than webinars. That is why what is needed now is not to choose between offline events and webinars intuitively, but to compare them from the perspective of cost-effectiveness, considering their respective characteristics and participant psychology, and to organize how to differentiate their use for one's own company.

How to Utilize Webinars to Improve Cost-Effectiveness This seminar will neutrally organize the differences between offline events and webinars from the perspectives of cost-effectiveness, operational burden, reach of audience, and sustainability, while considering the background of the re-evaluation of in-person seminars. Furthermore, taking into account the current behavioral change where participants tend to think "webinars are sufficient for now," it will explain how to utilize webinars as a means to continuously generate contact points with potential customers and maximize results within limited budgets and efforts.

Organizer/Co-organizer Majisemi Inc. ■ Cooperation Open Source Utilization Research Institute Inc. Majisemi Inc.

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Majisemi Inc. will continue to hold webinars that are "useful for participants." Past seminar public materials and other recruiting seminars can be viewed ▶here.

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