Current Situation: Collected Leads are Dormant, Nurturing Measures Cannot Keep Up In IT companies' marketing activities, challenges such as "acquired leads not being utilized" and "past customer lists being dormant" are common concerns for many companies. Especially when specializing in diverse solutions and individual proposals, customer consideration tends to be prolonged, making it easy to fall into a situation where valuable leads are left dormant.
The "Operational Wall" of Not Seeing Results from Newsletter Distribution Many companies position newsletter distribution as a nurturing measure and practice it, but are they actually achieving results? IT company customers seek specialized information directly related to solving their problems. Unless they overcome the operational wall, such as "no content to send," "don't know how to convey our technical capabilities and solutions," and "click-through rates are not increasing, should we continue as is?", they will not see results from nurturing.
What is the Know-How that Increased Email Open Rates from 18% to 40%!? In this seminar, we will thoroughly introduce our unique know-how that actually increased email open rates from 18% to 40%. We will explain why it was possible to improve open rates by more than double, touching on the core of our "content strategy." We will also discuss the current situation and avoidance methods for the recently emerging zero-click (no clicks at all) issue, from the perspective of how to provide information tailored to customers.
Organizer/Co-organizer IT Bell Co., Ltd. ■Cooperation Open Source Utilization Research Institute Co., Ltd. Majisemi Co., Ltd.
Majisemi will continue to hold webinars that "help participants." Past seminar public materials and other recruiting seminars can be viewed here.
Majisemi Co., Ltd. 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022, Shiodome Building 3F Inquiries: https://majisemi.com/service/contact/
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- Source: PR TIMES
- Category: event