The webinar focuses on the impact of AI on BtoB lead acquisition. With the rise of generative AI, information gathering shifts from traditional search to direct AI responses, altering how corporate content is viewed and how customers evaluate options. This necessitates new customer touchpoints for BtoB marketers, as traditional SEO, paid advertising, and comparison sites become less effective. Customers increasingly rely on AI-generated summaries for decision-making, diminishing the influence of conventional digital ads. The seminar will present effective lead acquisition strategies for the AI era, emphasizing the value of reliable data-driven media, webinars, and exhibitions to connect with prospective customers and generate high-quality leads.

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