Webinar Held on the Theme: "Is Your Web Site Operation and Management Keeping Up with 'Verification' in the Era of Generative AI?"

## The Reality of Web Operations Where Generative AI Accelerates Updates, But Verification and Review Can't Keep Up
As the utilization of generative AI expands, websites are no longer "build it and forget it," but are expected to be updated on a short cycle. Changes to LPs (landing pages), user flows, and display conditions are constantly increasing, and while the speed of updates goes up, are you not finding that review, verification, and impact analysis can't keep up, leading to situations where oversight is prone to occur?
As a result, issues such as "parts of the display breaking," "unexpected differentiation in content delivery," or "having to roll back and readjust" frequently occur. In many cases, updates intended for improvement turn into firefighting.

## When Verification Oversights Go Live, Sales Opportunity Loss, Advertising Costs, and Firefighting Responses Skyrocket
When verification oversights go live, the impact isn't limited to "internal effort." It directly hits sales and advertising costs in the form of decreased conversion due to broken purchase flows, opportunity loss from incorrect displays or abandonment, and deteriorating cost-effectiveness when advertising attracts users but the receiving end is broken.
Furthermore, rollbacks, cause investigations, stakeholder confirmations, and re-implementations create a chain reaction, significantly increasing the workload and cost of emergency responses, which in turn inflates operational burden and costs. "We want perfect verification, but we can't slow down" — this dilemma is faced by many web operations teams.

## Achieve "Rollback / Visualization / Efficiency / AI-Native Operations" with Four Methods
This seminar does not merely pursue the ideal of "zero verification oversights," but rather, based on the reality of accelerating updates, it outlines four concrete methods to minimize damage even if an oversight occurs. These include version control for quick rollbacks, optimizing image file sizes for daily operations, and website monitoring.
Specifically, we will cover: ① Operations that allow for quick rollbacks (concepts of rollback and staged releases), ② An approach to speed up decision-making through visualization with Observability, ③ Methods to streamline image delivery without complex development using Image Optimizer, and ④ AI-native operational management utilizing edge functions (e.g., bot countermeasures, automation and labor-saving directions for operations).
We will provide hints to help you take away "what to prioritize for improvement" and "what to try first," leading to operations that prevent production accidents and cost increases without halting updates.

## Recommended for these individuals
- Those whose update frequency has increased due to generative AI utilization, and whose review and verification cannot keep up.
- Those who repeatedly experience unexpected displays or rework due to changes in LPs / user flows / content differentiation.
- Those who cannot slow down update speeds while wanting to minimize production impacts (waste of sales/advertising costs, opportunity loss).
- Those whose monitoring and visualization are insufficient, leading to delays in noticing anomalies or deciding to roll back.
- Those who want to reduce operational burden and costs by combining rollback-capable operations, staged releases, and efficiency improvements.

## Hosted/Co-hosted by
Fastly Inc.

## In cooperation with
Open Source Utilization Research Institute Co., Ltd.
Majisemi Co., Ltd.

Majisemi will continue to hold webinars that are "useful to participants" in the future.
Public materials from past seminars and other recruiting seminars can be viewed ▶here.

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