Maison Ichi Debuts at Tobu Ikebukuro "17th IKEBUKURO Bread Festival" / Live Baking and Sales of Limited "Freshly Baked Soft Sakura Pullman"!

Maison Ichi, a bakery operated by Broad Edge Advisors Co., Ltd., will make its first appearance at the Tobu Department Store IKEBUKURO Bread Festival for six days from March 26 (Thursday) to March 31 (Tuesday), 2026.

The bakery has earned high acclaim for its bread-making, which emphasizes quality ingredients, fermentation, and texture design. At recent exclusive events, the shop saw constant queues, and signature products sold out quickly. This event aims to bring their products to a wider audience.

### 1. Live Baking and Sales of Festival-Exclusive "Freshly Baked Soft Sakura Pullman"
The highlight of this event is the live baking at the venue. The "Soft Sakura Pullman" is a festival-exclusive, spring-themed loaf featuring a subtle cherry blossom aroma and gentle sweetness. Customers can enjoy the moist texture and fragrance unique to freshly baked bread.

The demonstration will also feature two types of Square Cream Buns previously limited to the Maison Ichi Plus Koshigaya Lake Town store, creating a lively atmosphere at the sales floor.

* **Freshly Baked Soft Sakura Pullman**: ¥670 (tax included)
* **Fresh Custard Cream Bun**: ¥508 (tax included) — A square cream bun with two layers of homemade custard and pure fresh cream, previously exclusive to the Koshigaya Lake Town store.
* **Kanoko Bean and Matcha Cream Bun**: ¥540 (tax included) — A square cream bun combining homemade custard and Uji matcha cream, also previously exclusive to the Koshigaya Lake Town store.

### 2. Early Sale of Seasonal Products
New spring-themed breads will be available for early purchase at the Bread Festival.

* **Mochi, Matcha, and Kanoko Bean**: ¥670 (tax included)
Wrapped in a buttery, crispy Danish dough, this pastry contains mochi and matcha custard cream, topped with kanoko beans and gold leaf. It offers a perfect balance of bittersweet matcha, gentle sweetness, and rich butter aroma.