Limited Time Special Formula! Prevent Overnight Damage for Silky Smooth Hair Until Morning. hiritu's Seasonally Limited 'Asasuzumi Series' Arrives in Limited Quantities!

magicnumber Inc. (Headquarters: Minato-ku, Tokyo) is launching the "Hiritu Balance Repair Asasuzumi Limited Set," a seasonally limited product from its balance care brand "hiritu," sequentially in limited quantities starting Wednesday, April 15, 2026, at the OFFICIAL WEB SHOP and select variety stores and drugstores.

"hiritu" focuses on the golden ratio for beautiful hair※1 [Protein 80%・Moisture 15%・Oil 5%]. The limited Asasuzumi series is formulated with "Curl Sensor Serum"※2 + "Morning Calm Ingredients"※3 to protect hair from frizz caused by humidity, bedhead, and overnight damage, leading to smooth hair immediately upon waking. The scent adopted is "Lilac & Leafy Green," reminiscent of a refreshing morning. Enjoy a fresh, elegant, and dewy scent inspired by morning glories.

Special Page

Special Asasuzumi Series Product Features - For a Limited Time Only

[Seasonal Limited Special Formula] Achieve smooth hair immediately upon waking with Curl Sensor Serum※2 & Morning Calm Ingredients※3

Curl Sensor Serum※2 Isostearyl Glyceryl / Lanolin Fatty Acid / Hydrolyzed Hydrogenated Starch

Morning Calm Ingredients※3 Macadamia Seed Oil Phytosteryl / Zein / Nelumbo Nucifera Flower Extract

[Scent] "Lilac & Leafy Green" scent reminiscent of a refreshing morning A clean, serene Leafy Green base, gently interwoven with morning glories, lilac, and lily of the valley, creating an elegant and transparent floral scent.

[Limited Design] Limited bottles inspired by morning glories in blue x purple

Shampoo & Treatment Product Features

Approaching the Golden Ratio※1! hiritu's unique balance care formula

Balance Keep Serum※4 Protects hair from humidity, preventing frizz and spreading. Frizz Control Coat※5 + Hydrophobic Keratin※6

Heat Care Ingredients※7 Heat care ingredients adhere to damaged areas and protect hair from heat. They then react to heat, repairing hair while adding shine. Meadowfoam-δ-Lactone / γ-Docosalactone / Silylated Silk PPT※8 / Hydrolyzed Sesame Protein PG-Propylmethylsilanediol

Beautiful Hair Protein Serum※9 Replenishes protein and repairs hair from within

Moisture Keep Ingredients Prevents moisture evaporation and keeps hair moisturized after rinsing

Plant Oils Coat each strand of hair, protecting it from damage

Product Lineup

Hiritu Balance Repair Asasuzumi Limited Set

[Price] ¥3,080 (tax included) [Contents] Shampoo 410mL / Hair Treatment 410mL

Release Date / Distribution April 15 (Wed): Sequential release starts at OFFICIAL WEB SHOP and select variety stores and drugstores.

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※1 Generally considered the ideal ratio composition within hair for beauty. ※2 Isostearyl Glyceryl, Lanolin Fatty Acid, Hydrolyzed Hydrogenated Starch (all hair repairing ingredients). ※3 Macadamia Seed Oil Phytosteryl, Zein (all hair repairing ingredients up to here), Nelumbo Nucifera Flower Extract (moisturizing ingredient). ※4 Steardimonium Hydroxypropyl Hydrolyzed Keratin (Wool), Isostearoyl Hydrolyzed Keratin (Wool), Macadamia Seed Oil Phytosteryl (all hair repairing ingredients). ※5 Macadamia Seed Oil Phytosteryl (hair repairing ingredient). ※6 Steardimonium Hydroxypropyl Hydrolyzed Keratin (Wool), Isostearoyl Hydrolyzed Keratin (Wool) (all hair repairing ingredients). ※7 Meadowfoam-δ-Lactone, γ-Docosalactone, (Dihydroxymethylsilylpropoxy) Hydroxypropyl Hydrolyzed Silk, Hydrolyzed Sesame Protein PG-Propylmethylsilanediol (all hair repairing ingredients). ※8 (Dihydroxymethylsilylpropoxy) Hydroxypropyl Hydrolyzed Silk (hair repairing ingredient). ※9 Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Threonine, Proline, Histidine, Phenylalanine (all moisturizing ingredients up to here), Hydrolyzed Pea Protein PG-Propyl Methylsilanediol...