Rikiya Kataoka of 'Amateur Hotel Revival Project' Appointed Director at SNS Business Creation Studio MAGI-C

MAGI-C Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yasuki Mori; hereinafter 'the Company'), which operates the SNS business creation studio 'MAGI-C', announces that Rikiya Kataoka (Kataoka Rikiya), known for revitalizing a loss-making resort hotel in Okinawa through SNS in the 'Amateur Hotel Revival Project' and currently producing numerous SNS accounts, has been appointed as a Director effective July 15, 2026.

Background of the Appointment

The Company operates with the mission of 'delivering SNS, the modern-day magic, to businesses nationwide,' serving as a professional marketing collective that drives business creation and management support centered on SNS (official website: https://magi-c.jp/).

Mr. Kataoka publicly shared the entire turnaround process of a heavily loss-making resort hotel on SNS through the 'Amateur Hotel Revival Project,' successfully turning it profitable. Since then, as an SNS producer, he has launched and grown numerous accounts, demonstrating a highly replicable ability to turn unknown accounts into hits—precisely embodying the Company’s vision of 'business creation through SNS.'

This appointment stems from a shared vision between both parties. Moving forward, the Company will collaborate with Mr. Kataoka to further strengthen its SNS-driven business creation framework and aims to become a leading force in this field.

About Rikiya Kataoka

An SNS producer with experience managing over 100 SNS accounts and generating numerous viral hits. Through his project 'Amateur Hotel Revival Project,' he took over a deeply unprofitable resort hotel in Okinawa with no prior management experience and turned it profitable by publicly sharing the entire revival process on SNS. Through meticulous account design and content strategy, he has turned numerous unknown accounts into successes, amassing over 260,000 total followers across platforms. He also appears as a new 'Tora' (investor) on the business TV show 'Reiwa no Tora.'

X (formerly Twitter): https://x.com/4610_hotel

Instagram: https://www.instagram.com/4610_hotel/

Notable Appearances: New 'Tora' on 'Reiwa no Tora' / Featured on Fuji TV's 'Kiseki Taiken! Unbelievabo' and numerous web media interviews

Comment from Representative Director Yasuki Mori

'Years ago, when I first discovered him on X, I instantly felt, “This man is a genius,” and reached out for an interview. Since then, he’s become one of the few people I can speak honestly with as a peer and ally. To achieve results on SNS, meticulous calculation isn’t enough—you also need raw, wild intuition. This shared 'wild-smart' quality between us is exactly what the next generation of SNS producers needs. Together, we will build a larger stage where talented creators can shine and redefine the norms of the SNS industry.'

Comment from Director Rikiya Kataoka

'The revival of the Okinawa hotel was accomplished together with everyone on the other side of SNS. That experience convinced me that SNS is not just a promotional tool, but a powerful force capable of rebuilding and creating entire businesses. After the hotel, as a producer, I’ve worked on launching and growing over 100 SNS accounts, confirming that this power can be replicated across any industry. At MAGI-C, as a Director, I will transform this approach from a single-hotel case into a scalable system that reaches businesses nationwide.'

Future Developments

With Mr. Kataoka’s involvement, the Company will further strengthen its capabilities in SNS-based business revitalization and account production.

Company Name

MAGI-C Inc.

Headquarters

3-3-3 Minami-Aoyama, Minato-ku, Tokyo

Representative

Representative Director Yasuki Mori

Established

August 2023

Business Activities

SNS marketing support, business creation, and management consulting

URL

https://magi-c.jp/

Inquiries Regarding This Release

Public Relations, MAGI-C Inc.

Email: magi-c_official@magi-c.jp