Overcoming Adversity from Disasters and COVID-19: A Small Madeleine Shop in Sapporo Dreams of Becoming an 'Admired Model' with Endless Inspections from Around the World.

Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "HYK Co., Ltd. Sapporo Madeleine Honpo Madomadore."

We are "Madomadore (operated by HYK Co., Ltd.)," baking madeleines in Sapporo. To be frank, our journey so far has been through an endless darkness, marked by successive disasters and a pandemic that brought the world to a halt. Our numbers plummeted, and there were times when we almost stopped. However, at that rock bottom, what we chose was not to chase sales, but to "give shape to what only a small company can do."

The "Five Crowns" of Trust Built Amidst Adversity It was precisely during these difficult times that we resolved to protect the hearts and bodies of our colleagues. As a result, we were honored with certifications for "Health Management Excellent Corporation Bright 500 for 3 consecutive years" and "Sports Yell Company+." Furthermore, we continued to give back to the community and were recognized as a "Sapporo Machizukuri Smile Company Gold." Our challenge also resides in our products; madeleines baked by "Rice Flour Meister" with colleagues with disabilities received the "Social Products Award" as a product that solves social issues. These are not just titles, but "proof of hope" that we desperately kept alight amidst adversity.

Igniting Passion in the Community with Sweets and Soccer We are now moving not only within the company but also the community. We host our own "Madomadore Soccer Tournament," where children eagerly chase the ball and adults wholeheartedly cheer them on. Through sports, we nurture mind and body and weave bonds across generations. At the heart of that passion are always our madeleines.