Pop-up Store 'MADISONBLUE VOYAGE 02 - MADISONBLUE HOTEL' Launches at Isetan Shinjuku Main Building 3F Starting July 15 (Wed)

On July 15, 2026 (Wednesday), MADISONBLUE Isetan Shinjuku will relocate from the current 4th floor to the 3rd floor, and from the same day until July 28 (Tuesday), a two-week pop-up store titled 'MADISONBLUE VOYAGE 02 - MADISONBLUE HOTEL' will be held in the adjacent event space.

The second installment of the new story 'MADISONBLUE VOYAGE (Voyage)', conceived by designer Mariko Nakayama based on values and aesthetics encountered during her travels, features items that enrich the hotel experience while traveling. The lineup, available exclusively at this pop-up store, includes a collaboration bag with 'cornelian taurus (Cornelian Taurus) by Daisuke Iwanaga' (hereinafter 'cornelian taurus'), featuring vintage-style fictional hotel patches, T-shirts incorporating the bag's patch design, and a brass keychain inspired by hotel room keys.

[Pre-Launch Items] *All prices include tax

(1) MADISONBLUE × cornelian taurus by Daisuke Iwanaga Patch Bag (SMALL / LARGE)

The second edition of the 'Patch Bag' collaboration with 'cornelian taurus', which sold out instantly upon release in August last year. Inspired by the idea of collecting and layering vintage hotel labels on a traveler’s trunk, this bag is based on the popular 'trace boston' model—functional with a wide opening—crafted in taupe suede leather. This time, it features fictional vintage hotel patches, resulting in a playful, MADISONBLUE-style design. In addition to the well-received small size, a large size ideal for short trips is newly introduced.

All customers who purchase a bag will receive a set of six BIG stickers featuring the same patch design, perfect for decorating luggage.

<Product Details> PRICE: SMALL 242,000 JPY (incl. tax) / LARGE 385,000 JPY (incl. tax) COLOR: TAUPE MATERIAL: 100% cow suede leather SIZE: SMALL (H24×W34×D14cm) / LARGE (H33×W45×D16cm)

<Purchase Benefit> Wappen Design BIG Sticker (6-piece set)

(2) KNIT JUMP SUIT / KNIT JACKET

A knit jumpsuit and collarless jacket that combine luxury with comfort. Made with rayon blend fabric, they resist wrinkles and offer stretch, ensuring comfort during travel. The jumpsuit features pearl buttons, adding elegance to a casual look. The knit jacket, lightweight and easy to layer like a cardigan, is a must-have travel essential.

<Product Details> PRICE: KNIT JUMPSUIT 115,500 JPY (incl. tax) / KNIT JACKET 79,200 JPY (incl. tax) COLOR: BLACK MATERIAL: 72% Rayon, 28% Polyester SIZE: 00 / 01 / 02

(3) MB HOTEL TEE

A T-shirt featuring the fictional 'HOTEL MADISONBLUE PARIS' patch used on the 'Patch Bag'. The design combines vivid rubber printing with soft flock printing, creating depth and dimension. Subtly stylish, it embodies MADISONBLUE’s craftsmanship and playful spirit.

<Product Details> PRICE: 19,800 JPY (incl. tax) COLOR: NAVY / GREEN / BORDEAUX MATERIAL: 100% Cotton SIZE: 00 / 01

(4) MB HOTEL KEYCHAIN

A brass keychain engraved with a Marrakech landscape on the front and the room number '860'—representing 'HELLO'—on the back. Designed to be worn as a charm on bags or belt loops, it develops a rich patina over time, showcasing the unique aging of brass.

<Product Details> PRICE: 14,850 JPY (incl. tax) COLOR: BRASS MATERIAL: Brass SIZE: H 7.3×W 3.5cm

[Release Date & Stores] July 15, 2026 (Wed) – Pre-launch at MADISONBLUE Isetan Shinjuku Store

Gift for Visitors All visitors who register for the MADISONBLUE official LINE account (on-site registration available) will receive a 'Hotel Wappen MINI Sticker' as a gift.

MADISONBLUE Co., Ltd.

Founded in 2014 by stylist Mariko Nakayama with just six shirt designs, MADISONBLUE promotes 'HIGH CASUAL'—a blend of authentic, high-quality clothing and casual style that highlights the wearer’s individuality and elegance. https://madisonblue.net/