On July 15, 2026 (Wed), MADISONBLUE Isetan Shinjuku will relocate from its current location on the 4th floor of the main building to the 3rd floor. From the same day until July 28 (Tue), for two weeks, a pop-up store titled "MADISONBLUE VOYAGE 02 - MADISONBLUE HOTEL" will be held in the adjacent event space.

The second installment of the new story "MADISONBLUE VOYAGE," developed from the values and aesthetics designer Mariko Nakayama encounters during her travels, will feature items that enrich hotel life while traveling. The lineup includes collaboration bags with "cornelian taurus by daisuke iwanaga" (hereinafter "cornelian taurus"), adorned with fictional vintage-style hotel patches, T-shirts incorporating the hotel patch design used on the bags, and brass keychains inspired by hotel room keys from various destinations. These items will be available for pre-sale at this pop-up store.

【Pre-sale Items】*All prices include tax

(1) MADISONBLUE × cornelian taurus by daisuke iwanaga Patch Bag (SMALL / LARGE)

The "Patch Bag," the second collaboration bag with "cornelian taurus," which sold out instantly after its release last August, was inspired by the image of hotel labels, once given to guests during stays, being layered onto trunks as travel memories. As with the previous collaboration, it is based on "cornelian taurus's" popular "trace boston" model, known for its wide opening and functionality, and is made of taupe suede cowhide. This time, it features fictional vintage-style hotel patches, resulting in a playful item that is distinctly MADISONBLUE. In addition to the popular small size from the previous release, a large size, perfect for short trips, is newly introduced.

Furthermore, all customers who purchase a bag will receive a BIG sticker (6-piece set) with the same design as the bag's patch, to enjoy decorating their trunks.

<Product Details> PRICE: SMALL \u00a5242,000 (incl. tax) / LARGE \u00a5385,000 (incl. tax)

COLOR: TAUPE MATERIAL: 100% Cowhide (Suede) SIZE: SMALL (H24xW34xD14cm) LARGE (H33xW45xD16cm)

<Purchase Bonus>

Patch Design BIG Sticker (6-piece set)

(2) KNIT JUMP SUIT / KNIT JACKET

The knit jumpsuit and collarless jacket, which combine high quality with a relaxed feel, are made with a rayon blend, making them wrinkle-resistant and stretchy, allowing for stress-free wear during travel. The jumpsuit is adorned with pearl buttons, adding a touch of glamour to its casual design. The knit jacket, which can be lightly worn like a cardigan, is an essential item for travel.

<Product Details> PRICE: KNIT JUMPSUIT \u00a5115,500 (incl. tax) / KNIT JACKET \u00a579,200 (incl. tax) COLOR: BLACK MATERIAL: 72% Rayon, 28% Polyester SIZE: 00 / 01 / 02

(3) MB HOTEL TEE

This T-shirt features a design of the fictional hotel "HOTEL MADISONBLUE PARIS" patch used on the "Patch Bag." The combination of vivid colors achieved with rubber printing and the soft texture of flocky printing creates a sense of depth and three-dimensionality. It is an item that embodies MADISONBLUE's characteristic craftsmanship and playfulness within a subtle presence.

<Product Details> PRICE: \u00a519,800 (incl. tax) COLOR: NAVY / GREEN / BORDEAUX MATERIAL: 100% Cotton SIZE: 00 / 01

(4) MB HOTEL KEYCHAIN

This brass keychain features a depiction of Marrakech scenery on the front and the hotel room number "860" engraved as "HELLO" on the back. It can be attached not only to keys but also to bags or belt loops, serving as a decorative charm. Its charm lies in the way the brass develops a deeper, unique patina with use.

<Product Details> PRICE: \u00a514,850 (incl. tax) COLOR: BRASS MATERIAL: Brass SIZE: H 7.3xW 3.5cm

【Release Date & Stores】 July 15, 2026 (Wed) - Pre-sale at MADISONBLUE Isetan Shinjuku

Novelty Item All visitors to the pop-up store who register with the official MADISONBLUE LINE account (registration on-site is also possible) will receive a "Hotel Patch MINI Sticker."

MADISONBLUE Co., Ltd.

MADISONBLUE was launched in 2014 by stylist Mariko Nakayama with six types of shirts. With the concept of "HIGH CASUAL," the brand proposes high-quality, authentic clothing and casual styles, offering items that highlight the wearer's individuality and elegance. https://madisonblue.net/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: cornelian taurus