Webinar 'Winning E-commerce Operates on an “8-Step Improvement” Process: A Practical Course for EC Managers Who Want to Systematize Operational Improvements' to be held on May 27, 2026!

HATME Inc. (Headquarters: Taito-ku, Tokyo; CEO: Hirokazu Nakazono), a subsidiary of Marketing Association Inc., will co-host a webinar with Marketing Association Inc. on Wednesday, May 27, 2026, titled 'Winning E-commerce Operates on an “8-Step Improvement” Process: A Practical Course for EC Managers Who Want to Systematize Operational Improvements'.

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【Do you have these challenges?】

- E-commerce sales are stagnating, and you can't see any new measures for improvement. - You are implementing site improvements and measures, but they are not leading to results. - You are acquiring new customers, but repeat customers are not increasing. - You are overwhelmed with handling inquiries and cannot find time for improvements and analysis. - Improvement priorities are not set, and operations have become person-dependent.

【What you can learn in this seminar】

In this seminar, we will systematize and explain the '8-step improvement process' that successful e-commerce businesses practice, combining the 7 steps of e-commerce site improvement directly linked to sales and the improvement step of customer support that leads to acquiring repeat customers.

Specifically, we will cover:

- How to discover issues and proceed with site improvements using data from GA4, etc. - The mindset for improving navigation and UI to increase conversion rates and average order value. - The impact of customer support on LTV and repeat purchase rates. - Operational design to feed inquiry content back into improvement measures. - Building a system to continuously run improvements without making them person-dependent.

We will deliver this content with an eye toward the implementation phase.

This is an optimal course for e-commerce business owners and managers who are already operating an e-commerce site and want to move from the 'thinking about improvement' stage to the 'continuously running improvement' stage. Please take this opportunity to participate.

Co-hosting Companies

▶ Marketing Association Inc., which supports customer support and order processing for over 400 companies and 1000 projects. ▶ HATME Inc., which provides one-stop support from e-commerce site construction to operation management, with a group-wide proposal record of over 400 companies.

Recommended for

- Business owners and managers who are operating an e-commerce site but are unsure where to start with improvements. - Those who want to review customer support and e-commerce site operation as a whole, not separately. - Those who want to know specific improvement measures that lead to sales expansion. - Those who feel challenged in improving customer support and want to connect it to acquiring repeat customers. - Those who want to organize e-commerce improvement priorities and build an operational structure that can be continuously run.

Seminar Schedule and Content

Time | Seminar Content ---|--- 13:55～ | Access opens 14:00～14:05 | Seminar starts, agenda, survey explanation, etc. 14:05～14:25 | HATME Inc. 'The Complete Guide to 7 Steps for E-commerce Site Improvement Directly Linked to Sales!' 14:25～14:45 | Marketing Association Inc. 'The Improvement Step for Customer Support that Leads to Acquiring Repeat Customers!' 14:45～14:50 | Survey

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Company Profile

HATME Inc.

Established: July 1, 2022 CEO: Hirokazu Nakazono Business Content: Web production, video production, web advertising business ■ Corporate site: https://hatme.jp/ ■ Operation management service: https://hatme.jp/service-ec/lp/