Momentum Supports Japan Commercial Broadcasters Association's "2nd Survey on Illegally Uploaded Content and Advertising"
Key facts
- Momentum Supports Japan Commercial Broadcasters Association's "2nd Survey on Illegally Uploaded Content and Advertising"
- Momentum Inc. supported the Japan Commercial Broadcasters Association (JBA) in their "2nd Survey on Illegally Uploaded Content and Advertising," announced on March 19, 2026. This survey aimed to clarify the actual situation of illegally uploaded commercial broadcast content and the associated advertising distribution. It estimated that approximately 3.2 billion yen in advertising revenue may have flowed to illegal actors and platform operators due to these activities on platforms like YouTube.
- Source: PR Times
- Date: April 10, 2026
Direct answer
Momentum Inc. supported the Japan Commercial Broadcasters Association (JBA) in their "2nd Survey on Illegally Uploaded Content and Advertising," announced on March 19, 2026. This survey aimed to clarify the actual situation of illegally uploaded commercial broadcast content and the associated advertising distribution. It estimated that approximately 3.2 billion yen in advertising revenue may have flowed to illegal actors and platform operators due to these activities on platforms like YouTube.
- Citation
- Momentum Supports Japan Commercial Broadcasters Association's "2nd Survey on Illegally Uploaded Content and Advertising" (April 10, 2026), PR Times
- Source
- PR Times
- Date
- April 10, 2026
Momentum Inc. supported the Japan Commercial Broadcasters Association (JBA) in their "2nd Survey on Illegally Uploaded Content and Advertising," announced on March 19, 2026. This survey aimed to clarify the actual situation of illegally uploaded commercial broadcast content and the associated advertising distribution. It estimated that approximately 3.2 billion yen in advertising revenue may have flowed to illegal actors and platform operators due to these activities on platforms like YouTube.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 20:00
- 🔍 Collected: April 11, 2026 at 00:26 (4h 26m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:37 (219h 11m after Collected)
Momentum Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hosoi; hereinafter "Momentum") supported the Japan Commercial Broadcasters Association (hereinafter "JBA") in grasping and analyzing the actual situation as a research company for the "2nd Survey on Illegally Uploaded Content and Advertising" announced by the JBA on March 19, 2026.
This survey aims to clarify the actual situation where commercial broadcast content is illegally uploaded on platforms without the permission of the rights holders, and the current state of associated advertising distribution. Utilizing our strengths in databases and analytical technology, we provided quantitative analysis, from identifying YouTube channels and SNS accounts infringing on copyrights to understanding the actual state of advertising associated with illegal content.
Our company was also responsible for the previous first survey, which was cited in the Ministry of Internal Affairs and Communications' "Guidance for Advertisers, etc., for Appropriate and Effective Distribution of Digital Advertising."
### Overview and Results of the JBA's "2nd Survey on Illegally Uploaded Content and Advertising"
This survey, conducted by the JBA from November to December 2025, targeted YouTube, Facebook, TikTok, and X. It extracted accounts engaged in illegal uploading by searching for 25 program names produced by the five key commercial TV broadcasters in Tokyo. Momentum clarified the following actual situations through visual confirmation by operators and quantitative analysis using in-content searches.
### (1) Actual Situation of Illegal Uploads of Commercial Broadcast Content
On YouTube alone, 15,214 commercial broadcast contents were confirmed to be illegally uploaded by just 300 sample accounts. The total number of views reached approximately 11.1 billion, and it is estimated that at least approximately 3.2 billion yen in advertising revenue may have flowed to those engaged in illegal activities and platform operators. Furthermore, extensive damage from illegal uploads was also confirmed on Facebook, TikTok, and X, suggesting that the actual scale of damage is even greater.
### (2) Actual Situation of Ad Placement on Illegally Uploaded Content
Advertisements from approximately 680 advertisers were displayed alongside illegally uploaded content. Among these, 81 "major advertisers" who are members of the Japan Advertisers Association (JAA) were identified. Furthermore, even TSE Prime-listed companies, which bear significant social responsibility, had ads displayed alongside infringing content: 60 companies on YouTube alone (28 of which were "major advertisers"), and 98 companies when including other platforms. There was no bias in the advertisers' industries, highlighting a cross-industry structure where ad distribution occurred against the advertisers' intentions.
For more details on the survey, please refer to the following link:
**Japan Commercial Broadcasters Association Press Release**
**"Statement on Illegally Uploaded Content and Advertising" and the 2nd Survey on Illegally Uploaded Content and Advertising:** https://j-ba.or.jp/news/jba106855.html
This survey aims to clarify the actual situation where commercial broadcast content is illegally uploaded on platforms without the permission of the rights holders, and the current state of associated advertising distribution. Utilizing our strengths in databases and analytical technology, we provided quantitative analysis, from identifying YouTube channels and SNS accounts infringing on copyrights to understanding the actual state of advertising associated with illegal content.
Our company was also responsible for the previous first survey, which was cited in the Ministry of Internal Affairs and Communications' "Guidance for Advertisers, etc., for Appropriate and Effective Distribution of Digital Advertising."
### Overview and Results of the JBA's "2nd Survey on Illegally Uploaded Content and Advertising"
This survey, conducted by the JBA from November to December 2025, targeted YouTube, Facebook, TikTok, and X. It extracted accounts engaged in illegal uploading by searching for 25 program names produced by the five key commercial TV broadcasters in Tokyo. Momentum clarified the following actual situations through visual confirmation by operators and quantitative analysis using in-content searches.
### (1) Actual Situation of Illegal Uploads of Commercial Broadcast Content
On YouTube alone, 15,214 commercial broadcast contents were confirmed to be illegally uploaded by just 300 sample accounts. The total number of views reached approximately 11.1 billion, and it is estimated that at least approximately 3.2 billion yen in advertising revenue may have flowed to those engaged in illegal activities and platform operators. Furthermore, extensive damage from illegal uploads was also confirmed on Facebook, TikTok, and X, suggesting that the actual scale of damage is even greater.
### (2) Actual Situation of Ad Placement on Illegally Uploaded Content
Advertisements from approximately 680 advertisers were displayed alongside illegally uploaded content. Among these, 81 "major advertisers" who are members of the Japan Advertisers Association (JAA) were identified. Furthermore, even TSE Prime-listed companies, which bear significant social responsibility, had ads displayed alongside infringing content: 60 companies on YouTube alone (28 of which were "major advertisers"), and 98 companies when including other platforms. There was no bias in the advertisers' industries, highlighting a cross-industry structure where ad distribution occurred against the advertisers' intentions.
For more details on the survey, please refer to the following link:
**Japan Commercial Broadcasters Association Press Release**
**"Statement on Illegally Uploaded Content and Advertising" and the 2nd Survey on Illegally Uploaded Content and Advertising:** https://j-ba.or.jp/news/jba106855.html
FAQ
Which company supported the Japan Commercial Broadcasters Association in conducting the 2nd Survey on Illegally Uploaded Content and Advertising?
Momentum Inc., headquartered in Minato-ku, Tokyo and led by Representative Director Kohei Hosoi, supported the Japan Commercial Broadcasters Association as the research company for the survey.
When did the Japan Commercial Broadcasters Association announce the results of its 2nd Survey on Illegally Uploaded Content and Advertising?
The Japan Commercial Broadcasters Association announced the results of the 2nd Survey on Illegally Uploaded Content and Advertising on March 19, 2026.
What platforms were targeted in the JBA's 2nd Survey on Illegally Uploaded Content and Advertising conducted from November to December 2025?
The survey conducted by the JBA from November to December 2025 targeted YouTube, Facebook, TikTok, and X for illegally uploaded commercial broadcast content.
How many illegally uploaded commercial broadcast contents were identified on YouTube by 300 sample accounts in the survey?
On YouTube, 15,214 commercial broadcast contents were confirmed to be illegally uploaded by just 300 sample accounts during the survey period.
What role did Momentum play in the JBA's first and second surveys on illegally uploaded content and advertising?
Momentum provided quantitative analysis using database and analytical technology for both the first and second surveys, including identifying infringing YouTube channels and analyzing associated illegal advertising.