LINE Yahoo! Updates "Audition DX Package" to Promote DX in the Entertainment Industry, Enabling Auditions to Be Completed within LINE

LINE Yahoo Corporation (hereinafter "LINE Yahoo!") has updated its audition platform "Audition DX Package"*, which allows applications and screening to be completed within LINE using "LINE Official Account" and "LINE Mini App." To support large-scale auditions, the platform now accepts applications from overseas and enhances administrative screen functions, enabling more flexible operations and efficient screening.

*Reference press release: https://www.lycorp.co.jp/ja/news/release/020017/

*Adopts the "Audition Package" developed by Ebolani Inc.

Background: Streamlining Operations and Enhancing Experiential Value in the Entertainment Industry

The entertainment industry is undergoing significant changes in its environment, from talent discovery to post-debut fan building, due to the evolution of social media, video distribution, and fan communities. Auditions are not just a place to select candidates but also a crucial touchpoint for artists, fans, and businesses to connect. However, running auditions involves numerous tasks, including managing applicant information, reviewing video and audio submissions, contacting candidates, and consolidating evaluations from multiple judges. As the number of applicants grows, the operational burden increases, and securing enough time to carefully assess each applicant's appeal becomes a challenge.

In response to these issues, LINE Yahoo! recognized the need to reduce the burden on organizers while providing an accessible experience for applicants, and launched the "Audition DX Package."

What is "Audition DX Package"?

Through "LINE Official Account" and "LINE Mini App," applicants can learn about auditions and apply directly within the familiar "LINE" app. Organizers can smoothly notify applicants of screening results and upcoming stages via "LINE Mini App," minimizing missed communications that can occur with phone calls or emails. This package is designed for use in various fields, including talent agencies, music labels, and event organizers.

Key Updates This Time

Expanded Application Channels to Support Overseas Applicants

In terms of applications, in addition to "LINE Mini App," a new web application form has been introduced. This allows the acceptance of applications not only from within Japan but also from overseas individuals who may not use LINE. Furthermore, application information submitted via the web form is automatically linked to the administrative screen, enabling centralized management of all applicant data. This allows for efficient management of applications from both domestic and international sources.

Enhanced Screening and Management Functions to Support Large-Scale Auditions

Regarding screening, the platform has been updated to support large-scale auditions with tens of thousands of applicants, up from the previous capacity of several thousand. To efficiently screen and manage applicant information, search and filtering functions have been strengthened, making it easier to find suitable candidates from a vast pool. Additionally, a batch operation function for exporting selected candidates to CSV and an archive function for temporarily organizing candidates to be excluded from screening have been added. These features allow for flexible management of candidate information according to the progress of the screening process.

Going forward, LINE Yahoo! plans to consider expanding features such as multilingual application forms (English, Korean, Chinese, etc.) and AI-powered support for audition operations and screening.

The updated "Audition DX Package" will be adopted for the new audition "HYBE JAPAN AUDITION 2026" hosted by HYBE JAPAN, which begins today. This audition, the largest in HYBE JAPAN's history, will utilize the LINE application system to encourage applicants' challenges and support smooth communication between HYBE JAPAN and applicants through "LINE Official Account" and other services.

Introduction to HYBE JAPAN Hosted Audition

Since signing a comprehensive partnership agreement* with HYBE JAPAN, LINE Yahoo! and HYBE JAPAN have been working to expand touchpoints between artists and fans on LINE, including establishing "LINE Official Accounts" for HYBE MUSIC GROUP artists and implementing ticket sales initiatives using "LINE Mini App."

*Reference press release: "LINE Yahoo! Signs Comprehensive Partnership Agreement with HYBE JAPAN" https://www.lycorp.co.jp/ja/news/release/009230/

LINE Yahoo! is participating as a Platform Partner in "HYBE JAPAN AUDITION 2026" to support the creation of an environment where the next generation can easily challenge themselves and to build a system that allows organizers to engage more thoroughly with each candidate.

HYBE JAPAN Inc. Comment

In conducting this audition, the largest in our history, our top priorities in selecting a platform were to create an environment where applicants can easily enter and to establish a system that allows for swift screening and smooth, timely communication. The newly updated "Audition DX Package" from LINE Yahoo! possesses precisely the functions that meet our needs, leading to its adoption. We expect this initiative utilizing LINE in the "HYBE JAPAN AUDITION 2026," which starts today, to make the challenges for applicants more accessible.

"HYBE JAPAN AUDITION 2026" Application Overview

The "HYBE JAPAN AUDITION 2026," HYBE JAPAN's largest audition to date, will be held starting July 3, 2026 (Fri). By conducting auditions across multiple genres including girls, boys, and bands, regardless of skill level, we aim to discover raw talent with a pure passion for music and strengthen the development of next-generation artists originating from Japan.

Audition Special Site: http://hybejapanaudition.com/2026special

LINE Official Account:

Girls : https://lin.ee/uXKmQX32

Boys : https://lin.ee/NQCbkK8

Moving forward, through various services such as "LINE Official Account" and "LINE Mini App," LINE Yahoo! will continue to connect creators, artists, fans, and entertainment businesses, supporting the DX of the entertainment industry through both operational efficiency and enhanced experiential value.