[Yahoo! Flea Market] Enhanced Item Exchange: Aggregating Fan Activity Info for One-Stop Trading
LY Corporation has upgraded the item exchange feature on its flea market app, "Yahoo! Flea Market," introducing three new tabs (Latest News, Exchange, and Sell/Buy) linked to user "Oshi" (favorite) profiles to streamline the fan activity experience.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 23:01
- 🔍 Collected: June 10, 2026 at 14:21
- 🤖 AI Analyzed: June 11, 2026 at 09:07 (18h 46m after Collected)
Yahoo! Flea Market, provided by LY Corporation, has enhanced its "Oshi" (favorite) registration feature within the item exchange section. By introducing three new tabs, users can now handle everything from gathering information about their favorites to exchanging and buying/selling items, all on a single screen. This creates a more convenient and seamless experience for fan activities.
Yahoo! Flea Market has grown significantly, reaching over 35 million total downloads and approximately 10 million users.
Today, "Oshikatsu" (fan activities) has become a mainstream cultural phenomenon, with 53.7% of people in their 10s to 60s reporting that they have a favorite person, thing, or topic, according to a survey by Hakuhodo's "Henai Kaigi (TM)."
Against this backdrop, the need for the "Item Exchange" feature on Yahoo! Flea Market has rapidly increased, especially for trading random artist or anime merchandise. The feature's "anonymous shipping" system, which allows transactions without disclosing names or addresses, has gained strong support from users wary of direct interpersonal trades on social media. Consequently, the number of successful exchanges has increased more than sixfold compared to the previous year.
With this update, three new tabs linked to "Oshi" registration have been added to the top page of the exchange feature:
- "Latest News" Tab:
Aggregates and displays the latest merchandise sales and event information for registered favorites in real-time. This eliminates the need to repeatedly search timelines.
- "Exchange" Tab:
Displays trade requests for registered favorites, making matching smoother. Users can find trade partners as easily as on social media while benefiting from the safety of anonymous shipping.
- "Sell/Buy" Tab:
Allows users to view both "Exchange" and "Buy/Sell" options on the same screen. This enables a seamless flow of "looking for a trade partner, and if not found, listing the item for sale to purchase a replacement with the proceeds" without page transitions.
LY Corporation remains committed to fostering an environment where users can enjoy trading safely and securely.
Yahoo! Flea Market has grown significantly, reaching over 35 million total downloads and approximately 10 million users.
Today, "Oshikatsu" (fan activities) has become a mainstream cultural phenomenon, with 53.7% of people in their 10s to 60s reporting that they have a favorite person, thing, or topic, according to a survey by Hakuhodo's "Henai Kaigi (TM)."
Against this backdrop, the need for the "Item Exchange" feature on Yahoo! Flea Market has rapidly increased, especially for trading random artist or anime merchandise. The feature's "anonymous shipping" system, which allows transactions without disclosing names or addresses, has gained strong support from users wary of direct interpersonal trades on social media. Consequently, the number of successful exchanges has increased more than sixfold compared to the previous year.
With this update, three new tabs linked to "Oshi" registration have been added to the top page of the exchange feature:
- "Latest News" Tab:
Aggregates and displays the latest merchandise sales and event information for registered favorites in real-time. This eliminates the need to repeatedly search timelines.
- "Exchange" Tab:
Displays trade requests for registered favorites, making matching smoother. Users can find trade partners as easily as on social media while benefiting from the safety of anonymous shipping.
- "Sell/Buy" Tab:
Allows users to view both "Exchange" and "Buy/Sell" options on the same screen. This enables a seamless flow of "looking for a trade partner, and if not found, listing the item for sale to purchase a replacement with the proceeds" without page transitions.
LY Corporation remains committed to fostering an environment where users can enjoy trading safely and securely.
FAQ
Yahoo!フリマのグッズ交換機能で追加された新機能は何ですか？
グッズ交換トップページに「最新情報」「交換」「出品／購入」という3つのタブが新設され、情報収集から交換・売買までが一画面で完結できるようになりました。
Yahoo!フリマのグッズ交換機能が支持されている理由は？
氏名・住所を明かさずに取引できる「匿名配送」により、安全・安心に個人間取引が行える仕組みがユーザーから高く支持されています。
Yahoo!フリマの利用規模はどの程度ですか？
2026年5月31日時点で累計ダウンロード数は3,500万、ユーザー数は約1,000万人（2026年3月31日時点）を突破しています。
推し活に関する調査では、どの程度の割合の人が推しを持っていますか？
博報堂「偏愛会議（TM）」の調査によると、10〜60代の53.7%が推している人・モノ・コトがあると回答しています。
グッズ交換機能の利用状況は変化していますか？
急速に利用者が拡大しており、交換成立数は2025年5月と2026年5月の比較で6倍以上に成長しています。