FRED's global brand ambassador, BTS's JIN, appears in a new campaign for the maison's iconic "Force 10" collection, embodying bold, timeless elegance.

Since its creation 60 years ago, the "Force 10" collection has represented Fred's icons, expressing courage, strength, and boldness that transcends limits.

JIN's unique charm and influence perfectly resonate with these values, bringing a new light to the collection.

In the campaign visuals, JIN is seen wearing the new "Force 10 XL Necklace" and "Force 10 FRED Hero Cut Diamond Ring," adorned with a line of interchangeable brilliant-cut diamonds, exuding a powerful yet elegant radiance.

Each piece he wears conveys a message celebrating the courage to constantly challenge oneself and inner strength.

@fredjewelry @jin #FREDJewelry #FREDParis #Force10 #GoBeyond

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  • Source: PR TIMES
  • Category: News