Rubina Software Japan Co., Ltd. Announces Appointment of New Representative Director and President
Rubina Software Japan has announced the appointment of Hirofumi Yamazaki as its new Representative Director and President & CDO, effective March 20, 2026. Yamazaki brings extensive experience in CRM and DX promotion. The company aims to strengthen its end-to-end service delivery, from upstream consulting to development and operations, in the Japanese market where DX investment and business process reform are accelerating.
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- 📰 Published: April 28, 2026 at 21:10
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Rubina Software Japan Co., Ltd. (Location: KSP West Wing 6F, 3-2-1 Sakado, Takatsu-ku, Kawasaki City, Kanagawa Prefecture, hereinafter "the Company") is pleased to announce that Hirofumi Yamazaki has been appointed Representative Director and President & CDO, effective March 20, 2026.
■ Background of Appointment
In Japanese companies, the need for full-scale DX investment and business process reform is increasing due to labor shortages caused by a declining birthrate and aging population, as well as the aging of legacy systems.
In recent years, expectations for IT partners have expanded, going beyond mere system implementation support to include the resolution of management issues and business transformation.
In response to these changes in the market environment, the Company considers strengthening its system for providing seamless services from upstream consulting to development and operation as a crucial management theme.
By appointing Yamazaki, who possesses extensive achievements in a wide range of application areas such as CRM, EC, and ERP, and strong DX project promotion capabilities, as the new representative, the Company aims to enhance the value of its service offerings and accelerate business growth.
■ Greeting from the New Representative Director and President
"I am Hirofumi Yamazaki, and I have been appointed as Representative Director and President. Our company has been highly regarded for its development capabilities, human resources, project quality, and security. As I looked forward to assuming the presidency, I have been preparing to create new value as a DX service vendor. We are now launching a new service centered on IT solution consulting. We kindly ask for your continued support. Together with our customers, we will achieve sustainable growth." Representative Director and President & CDO, Hirofumi Yamazaki
■ Profile of Representative Director and President & CDO, Hirofumi Yamazaki
Name: Hirofumi Yamazaki
Position: Representative Director and President & CDO
*CDO: Chief Delivery Officer
Career:
- Newly built ERP systems (sales management, accounting, inventory, production planning, etc.) for the manufacturing industry.
- Participated in the launch of a CRM consulting venture at First Infinity.
- Worked for 14 years as a Senior Principal Sales Consultant at Oracle Japan.
- Served as an EC consultant and seminar lecturer at Cowell.
- Joined Rubina Software Japan Co., Ltd. as CDO.
- Appointed Representative Director and President & CDO of the Company (March 20, 2026).
Specialization: Business reform in CX strategy, DX strategy for partial and overall optimization, application business strategy (40 years of experience).
■ About Rubina Software Japan Co., Ltd.
This is the Japanese subsidiary of "Rubina Software," which boasts top-class achievements in Vietnam. Advocating thorough "customer-centricity," the company accompanies clients from concept formulation for DX/IT improvement within their companies. Specifically, it offers upstream processes as its core service, from concept creation to business requirements definition, IT requirements definition, and RFP creation for successful DX implementation. In the solution realization phase, it supports implementation and Fit&Gap analysis based on decided services, and provides total support up to the subsequent development process. As development bases, the company has in-house development and three offshore development service centers in Vietnam with a scale of over 750 employees. Projects are managed by the Japanese side with a robust management system to achieve reliable solutions.
You are welcome to consult about any IT concerns.
URL: https://luvina.jp/
Email: contact_form@luvina.jp
■ Background of Appointment
In Japanese companies, the need for full-scale DX investment and business process reform is increasing due to labor shortages caused by a declining birthrate and aging population, as well as the aging of legacy systems.
In recent years, expectations for IT partners have expanded, going beyond mere system implementation support to include the resolution of management issues and business transformation.
In response to these changes in the market environment, the Company considers strengthening its system for providing seamless services from upstream consulting to development and operation as a crucial management theme.
By appointing Yamazaki, who possesses extensive achievements in a wide range of application areas such as CRM, EC, and ERP, and strong DX project promotion capabilities, as the new representative, the Company aims to enhance the value of its service offerings and accelerate business growth.
■ Greeting from the New Representative Director and President
"I am Hirofumi Yamazaki, and I have been appointed as Representative Director and President. Our company has been highly regarded for its development capabilities, human resources, project quality, and security. As I looked forward to assuming the presidency, I have been preparing to create new value as a DX service vendor. We are now launching a new service centered on IT solution consulting. We kindly ask for your continued support. Together with our customers, we will achieve sustainable growth." Representative Director and President & CDO, Hirofumi Yamazaki
■ Profile of Representative Director and President & CDO, Hirofumi Yamazaki
Name: Hirofumi Yamazaki
Position: Representative Director and President & CDO
*CDO: Chief Delivery Officer
Career:
- Newly built ERP systems (sales management, accounting, inventory, production planning, etc.) for the manufacturing industry.
- Participated in the launch of a CRM consulting venture at First Infinity.
- Worked for 14 years as a Senior Principal Sales Consultant at Oracle Japan.
- Served as an EC consultant and seminar lecturer at Cowell.
- Joined Rubina Software Japan Co., Ltd. as CDO.
- Appointed Representative Director and President & CDO of the Company (March 20, 2026).
Specialization: Business reform in CX strategy, DX strategy for partial and overall optimization, application business strategy (40 years of experience).
■ About Rubina Software Japan Co., Ltd.
This is the Japanese subsidiary of "Rubina Software," which boasts top-class achievements in Vietnam. Advocating thorough "customer-centricity," the company accompanies clients from concept formulation for DX/IT improvement within their companies. Specifically, it offers upstream processes as its core service, from concept creation to business requirements definition, IT requirements definition, and RFP creation for successful DX implementation. In the solution realization phase, it supports implementation and Fit&Gap analysis based on decided services, and provides total support up to the subsequent development process. As development bases, the company has in-house development and three offshore development service centers in Vietnam with a scale of over 750 employees. Projects are managed by the Japanese side with a robust management system to achieve reliable solutions.
You are welcome to consult about any IT concerns.
URL: https://luvina.jp/
Email: contact_form@luvina.jp