[Changing the Common Sense of the Real Estate Industry] Room majic Announces Business Alliance with Inbloom

A new business model has been born to solve the problems of properties 'not selling' or 'selling for too low a price' in real estate transactions, while also supporting real estate companies with customer acquisition and management challenges. Lumission Co., Ltd. (Headquarters: Minato-ku, Tokyo) has entered into a business alliance with Inbloom, a company specializing in interior design, decluttering, and space staging. Through the real estate sales support service 'Room majic,' they have begun offering an OEM package that incorporates customer acquisition and free management consulting. ■ Overview This service combines 'creating sellable properties'—through decluttering, staging, professional photography, and CG interior design—with 'customer acquisition support' and 'free management consulting' for real estate firms. Furthermore, by introducing the management support service 'President's Alter Ego' (Shacho no Bunshin) provided by Lumission as an OEM package, real estate companies can simultaneously achieve revenue growth and management improvements. ■ Background | Structural Issues in the Real Estate Industry In real estate sales, the following issues are frequently observed: ・Poor first impressions of properties leading to a lack of inquiries ・Failure to convey a lifestyle image, preventing closures ・Getting caught in price wars, leaving no profit ・Unstable customer acquisition dependent on portal sites Additionally, real estate companies face challenges such as: ・Lack of referrals ・Failure to generate repeat business ・Management decision-making becoming overly personalized/dependent on individuals These are not merely problems of sales ability, but are rooted in a 'structure where product design, customer acquisition design, and management design are fragmented.' ■ Service Features ① 'Creating' Sellable Properties ・Decluttering (removal of unnecessary items) ・Home staging ・Professional photographer shooting ・CG interior creation → Maximizing first impressions and lifestyle imagery to increase inquiry volume. ② Attracting Both Sellers and Buyers Simultaneously ・Utilizing SNS, LPs, and advertising ・Appealing through before-and-after comparisons ・Differentiated sales funnels → Building a customer acquisition structure that stands out from competitors. ③ Free Management Consulting (President's Alter Ego OEM) ・Organizing revenue structures ・Redesigning customer acquisition, sales, and pricing ・Articulating decision-making criteria → Capable of supporting business owners with annual sales ranging from 100 million to 10 billion yen. ■ Why Provide Free Management Consulting? At Lumission, we believe the essence of management challenges lies in the 'absence of decision-making criteria.' Therefore, we start with free consultations to: ・Organize the current state of management ・Visualize the gap between the current state and the ideal By providing necessary practical support thereafter, we have built a business model that leads directly to results. ■ Examples of Changes in Adopting Companies ・Increase in inquiry volume...