### Overview

This seminar addresses critical executive issues such as stagnant referral rates, low customer retention, and escalating advertising costs. We will provide a comprehensive explanation of 'Referral Path Design'—a structural framework that ensures referrals are generated naturally rather than by chance.

Many organizations focus heavily on new customer acquisition through advertising while neglecting the fundamental design of customer satisfaction, post-sales follow-up, and long-term relationship building. This often leads to a 'treadmill' state where businesses must constantly win new clients every month to stay afloat.

Common symptoms include: - Continuously rising advertising expenses - Unstable and unpredictable referrals - Declining repeat business rates - Transactional, one-off customer relationships - Vulnerability to price competition

The root cause is the lack of a 'structural design for referral generation.' In this seminar, we systematically share: - The true reasons why referrals fail to grow - The key differences between companies that get referred and those that don't - How to design a path for natural referral generation - Methods to transform customer satisfaction into recurring contracts - Management strategies to break free from advertising dependence

Furthermore, we will introduce our '5-Way Good Management' framework, detailing how to simultaneously optimize value for the company, employees, customers, society, and the next generation.

### Event Information

- **Date:** Thursday, June 25, 2026, 13:00–15:00 JST - **Format:** Online - **Target Audience:** SME owners and executives - **Fee:** Free

**Registration:** https://lumission.world/jp/media/kyoka/pr1/ **Official Website:** https://lumission.world/jp/

### About 'President's Alter Ego' Service

Lumission offers 'President's Alter Ego' (Shacho no Bunshin), a dedicated service for referral path design and customer relationship improvement. We articulate the leader's vision for customer value and build systems where referrals and recurring contracts accumulate through consistent satisfaction.

FACT BOX

  • Source: PR TIMES
  • Category: Event