Lotte Holdings Launches Nationwide Sales of Dental Clinic Oral Rehabilitation Support System 'mogpal'

Lotte Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director, President & CEO: Genichi Tamazuka; hereinafter 'Lotte Holdings'), has developed the dental clinic oral rehabilitation support system 'mogpal' to address challenges such as 'declining oral function' in the elderly and 'oral function development disorders' in children. Pre-sales began in some regions in November 2025. Based on the track record and effectiveness verification in pre-sale areas, the company is pleased to announce the start of nationwide sales of 'mogpal' on June 4, 2026, coinciding with 'Dental and Oral Health Week (June 4 to June 10).'

[Press Conference Scene]
From left:
Yuhei Ohara, Wellness Business Strategy Division, Lotte Holdings
Genichi Tamazuka, Representative Director, President & CEO
Shuji Hirai, General Manager, Wellness Business Strategy Division

Since starting its business with the manufacture and sale of chewing gum in 1948, the Lotte Group has accumulated expertise in 'chewing' and 'dental and oral health.' It has supported oral health through research and information dissemination via its 'Chewing Laboratory.'

In September 2024, Lotte Holdings established the 'Wellness Business Strategy Division' to promote new businesses leveraging the Lotte Group's brand and its expertise in 'chewing' and 'dental and oral health.' Under the Lotte Group's vision of 'Lifetime Value Creator,' the company aims to expand its sales in the wellness field to 10 billion yen by 2030.

This service will become a new pillar of the wellness business, fully utilizing the group's specialized know-how and brand power related to 'chewing' to contribute to overall well-being through oral health.

■ Social Background and Challenges for Dental Clinics

In Japan's aging society, 'declining oral function (oral frailty)' is gaining attention as a factor that increases the risk of needing long-term care, mortality, and cognitive decline (*1). Furthermore, the revision of medical service fees in June 2026 (*2) will further expand the evaluation of oral function management in dental clinics, including for children, increasing the importance of oral rehabilitation and training.

On the other hand, dental clinics face operational challenges such as 'difficulty adapting to new diseases and insurance systems,' 'not knowing specific rehabilitation methods,' and 'disparities in knowledge and guidance skills among staff,' as well as the burden of paperwork, which have been barriers to introducing oral function management.

■ About 'mogpal'

'mogpal' is a system supervised by an active dentist that provides one-stop support for the steps of 'introduction/learning,' 'examination/document creation,' and 'training provision/management' in dental clinics. It enables the provision of high-quality oral function management even with limited time and staff, contributing to new revenue generation and improved patient satisfaction for dental clinics.

In the Tohoku region, a pre-sale area (started in November 2025), the system is currently being used in over 90 dental clinics. The company aims to expand this to 500 clinics nationwide by the end of fiscal year 2026 and to 20% of all dental clinics by fiscal year 2030, contributing to extending the healthy life expectancy of society as a whole through the普及 of oral function management.

1. 'Introduction/Learning Support' for a Quick Start

The system provides videos and PDF materials explaining the knowledge necessary for oral function management, basic in-clinic operations, and the medical fee point system. Because the service is supervised by a dentist, it facilitates the education of inexperienced or non-specialist staff, a common challenge in the field, raising the overall knowledge level within the clinic.

2. 'Automation and Visualization' of Examinations and Document Creation

By simply following on-screen instructions on a tablet, automatic tabulation of results and visualization of scores are possible. Furthermore, documents required for medical fee claims, such as the 'Oral Function Management Plan,' can be created smoothly, significantly reducing operational costs and simplifying workflows.

3. 'Provision of Training Content' Leveraging Lotte Group's Expertise

Based on the examination results, the system explains training menus tailored to each patient. It offers unique, reliable content that is enjoyable and sustainable for everyone from children to the elderly, including easy-to-practice 'gum chewing exercises' using gum and easy-to-understand oral exercise videos.

[Service Screen Image]
1. Manual videos supporting staff learning
2. Intuitive examination that can be started immediately; necessary documents are auto-generated with one click
3. Introduction of enjoyable and sustainable training menus based on examination results

■ Comment from the 'mogpal' Supervisor:

'Oral frailty and oral function development disorders in children are issues that can be improved with early and appropriate intervention. However, improving oral function requires continuous training and follow-up, not just a single treatment. In supervising 'mogpal,' I focused on building an 'infrastructure for oral function management' that seamlessly supports everything from examination to rehabilitation and management, a need I felt in my own clinical practice.

The social significance of the Lotte Group, with its expertise in 'chewing,' taking on this challenge is substantial. As a dentist and researcher, I look forward to their future activities in the field of oral health.'

Professor Haruka Tohara
Department of Dysphagia Rehabilitation, Graduate School of Medical and Dental Sciences, Tokyo Medical and Dental University (now Tokyo University of Science)

[Biography]
Graduated from the Faculty of Dentistry, Tokyo Medical and Dental University (now Tokyo University of Science) in 1997. After completing his graduate studies, he served as a medical officer and assistant at the same university hospital. He became an Associate Professor at Nihon University School of Dentistry in 2008. After serving as an Associate Professor at Tokyo Medical and Dental University in 2013, he became a Professor in the Department of Dysphagia Rehabilitation, Graduate School of Medical and Dental Sciences, Tokyo Medical and Dental University in 2020.

■ Track Record in Pre-Sale Areas

In the Tohoku region, where pre-sales began in November 2025, oral rehabilitation has started for over 1,000 patients. Feedback from clinics indicates that the efficiency of explanations using training videos and the visualization of examination results have made it easier to motivate patients. The reduction in the burden of complex paperwork and staff training, which were previously barriers to adoption, has made it possible to seamlessly integrate oral function management into daily clinical workflows, promoting the establishment of its use.

● Voice from an Adopting Clinic (Takada Dental Clinic / Takizawa City, Iwate Prefecture)

'Recent revisions to medical service fees have continued to expand the evaluation of oral function management in dental clinics, but its普及 in general dentistry has not progressed. I believe the reason lies in the high level of specialization required for introducing oral rehabilitation, and I felt that improvements in the software aspects of operation were necessary. In that regard, 'mogpal' is exactly the tool that was needed. It provides a sense of security, as if a specialist is always by your side. I believe that the普及 of such infrastructure is essential for dental clinics to function as hubs for extending healthy life expectancy.'

■ Product Overview

[Product Name] mogpal
[Target] Dental clinics nationwide
[Launch Date] June 4, 2026
[Price]