Fans Rejoice! Character "Kajiru! Marmot" Appears on Packaging Based on Customer Feedback. Perfect for Summer to Autumn Flavors. Hard Gummy x Fruitiness! "Kajitte <Kiwi & Apple>"

Lotte Co., Ltd. (Shinjuku-ku, Tokyo, President and Representative Director, Executive Officer: Hideki Nakajima, hereinafter Lotte) will release "Kajitte <Kiwi & Apple>" from its hard gummy brand "Kajitte" starting July 7, 2026 (Tue) at convenience stores and station kiosks as a先行発売 (advance release).

This new summer-to-autumn flavor in the series, with the concept of "Chew. Fruitiness.", is a combination of two types of fruit: kiwi and apple!

Lotte's unique "Fruitiness Enhancing Manufacturing Method" creates a hard texture that can be thoroughly chewed and a fruitiness that spreads from the first bite.

And this time, the official character "Kajiru! Marmot" finally appears on the packaging.

In response to fan requests on social media such as "It's cute!" and "Please put it on the packaging!", we have prepared a total of 4 types of package designs.

It is also recommended for refreshing yourself during work or satisfying a light hunger.

Along with the addictive cuteness of the character, please enjoy chewing on the hard-textured <Kiwi & Apple> this summer!

[Product Features]

"Chew, Fruitiness."

A hard texture that can be chewed and fruitiness that spreads from the first bite!

A satisfying piece that is great for refreshing yourself during work or satisfying a light hunger.

Kiwi & Apple

Kiwi and apple flavors perfect for summer to autumn in one bag!

You can enjoy it without getting bored, depending on your mood.

"Put the Marmot on!" Reflecting Fan Voices! First Appearance on Packaging

New packaging reflecting valuable customer feedback.

We have prepared a total of 4 types featuring Kajitte's character "Kajiru! Marmot".

Fruitiness Enhancing Manufacturing Method Packed with Commitment

With Lotte's unique Fruitiness Enhancing Manufacturing Method, it has a hard texture yet the fruitiness spreads from the first bite!

Product Name

Kajitte <Kiwi & Apple>

Release Date

Sales Region

・Advance release at convenience stores and station kiosks nationwide from July 7 (Tue)

・Expansion to all channels from August 4 (Tue)

Contents

80g

Price

Open price

(Estimated retail price around 237 yen (tax included))

<Developer's Thoughts>

Kokoro Taniguchi, Central Research Laboratory, Lotte Co., Ltd.

We value the appeal of "hard x fruitiness" which is synonymous with Kajitte. This time, we developed <Kiwi & Apple> as a new flavor perfect for the upcoming season.

For the kiwi flavor, we aimed to reproduce "green kiwi" with its prominent acidity, rather than sweet gold kiwi.

As we proceeded with trial production, the characteristic greenness emerged, so we struggled to achieve a satisfying quality with a bright acidity that harmonizes with the surrounding powder while suppressing it.

As a result of repeated trial production until the very last moment of the development schedule, we were finally able to create a quality we were satisfied with.

For the apple flavor, we took care to express not only the sweetness like honeyed apples and the acidity of the skin, but also the texture of biting into it with a "snap" as if eating the skin and all.

We, as a team, worked together through trial and error with the strong passion to "allow customers to fully enjoy the juiciness as if they were biting into a whole fruit, while maintaining a hard texture."

Please enjoy Kajitte <Kiwi & Apple>!

<Fruitiness Enhancing Manufacturing Method>

The Fruitiness Enhancing Manufacturing Method is a method consisting of three points of commitment: "aroma," "texture," and "ingredients."

Aroma... Developed special fragrances researched for hard gummies. Despite the hard texture, the fruit aroma spreads from the first bite and lasts until the end.

Texture... We are particular not only about the type and amount of "gelatin," one of the main ingredients of gummies, but also about the combination of ingredients, aiming for an exquisite texture that is hard yet allows fruitiness to spread.

Ingredients... We selected "gelatin" with little雑味 (unpleasant taste) to maximize the fruit flavor and blended carefully selected ingredients suited to each flavor.

<4 Types of Packaging>

We have prepared a total of 4 designs featuring the official character "Kajiru! Marmot" appearing in various places.

<Kajitte <Kiwi & Apple> Release Commemorative July Present Campaign>

[Application Period]

July 7, 2026 (Tue) 10:00 AM - July 12, 2026 (Sun) 11:59 PM

[How to Apply]

1 Follow Lotte [Official] X (https://x.com/lotte_koibito).

2 Apply by quoting the target campaign announcement posted at 10:00 AM on July 7, 2026 (Tue) with #カジる果実感.

[Prize Product]

Kajitte <Kiwi & Apple> 5 pieces

[Number of Winners]

100 people

[Announcement Method]

Winners will be contacted via X DM (Direct Message).

Lotte Co., Ltd.

https://www.lotte.co.jp/