Lotte Co., Ltd. (Shinjuku-ku, Tokyo; President and CEO: Hideki Nakashima) will launch 'Sawa Sumeru <Soda & Pineapple>' on Monday, July 6, 2026, from its 'Sawa' brand line, known for its fine ice particles, smooth texture, and refreshing aftertaste.
This new product features popular summer ramune flavors. Previous 'Sawa' series products, such as 'Sawa 2-Iro Ramune' launched in 2023 and 'Sawa W Ramune' in 2024, received high acclaim for their 'icy cool refreshment perfect for hot summer days,' achieving smash hits over the past five years.
The product is filled using a 'loose swirl' method, allowing consumers to enjoy the two ramune flavors separately or mixed together. This design emphasizes not only visual appeal but also versatility in flavor experience.
The packaging captures the trendy, youthful ramune aesthetic and the refreshing essence of summer, visually evoking the nostalgic 'feeling of that summer' and 'fresh summer vibes' through the Sawa brand.
With summer vibes turned up to full, 'Sawa Sumeru' offers both a visually and taste-wise summer experience, ideal for those seeking refreshment on hot days.
'Sawa Sumeru <Soda & Pineapple>'
● Product Name
Sawa Sumeru <Soda & Pineapple>
● Release Date
July 6, 2026 (Monday)
● Release Region
Nationwide
● Category
Frozen confection
● Net Content
185ml
● Price
Recommended retail price: 194 yen (tax included)
Product Features
Instantly delivers a satisfying ice cream flavor upon eating, with fine ice particles washing through the mouth to create a clean, refreshing aftertaste.
Enjoy the refreshing dual-tone ramune flavors: blue soda ramune and yellow pineapple-flavored ramune, filled in a 'loose swirl' pattern.
The soda portion offers a crisp, refreshing blue ramune flavor reminiscent of summer.
The pineapple portion features a yellow ramune with pineapple flavor (1% pineapple juice and pulp used), capturing the essence of summer.
Large-sized fine ice particles make it perfect for cooling down on hot days.
Photogenic Presentation Unique to Sawa
Optimal filling methods are selected per flavor, ranging from checkerboard to tornado patterns, ensuring both visual delight and delicious taste.
Checkerboard
A striking pattern that catches the eye upon opening. Filled in a 'two-way' checkerboard style—perfect for eating separately or mixed!
Loose Swirl
Filled with a 'loose swirl' method, allowing enjoyment of both flavors separately or blended together.
Tornado
Filled in a swirling 'tornado' pattern, offering visual fun and delicious taste no matter where you start eating.
Lotte Co., Ltd.
https://www.lotte.co.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product