4th Edition of 'Choco Pie for a Break Series' Co-Created with Fans! Delicious Even When Chilled in Hot Season! 'Choco Pie <Vibrant Earl Grey Lemon Tea>' Launches Nationwide on Tuesday, June 16, 2026

Lotte Co., Ltd. (Shinjuku-ku, Tokyo; President and CEO: Hideki Nakajima) will launch 'Choco Pie <Vibrant Earl Grey Lemon Tea>' as the 4th installment of the 'Choco Pie for a Break Series' from the Choco Pie brand on Tuesday, June 16, 2026.

At the fan event 'Choco Pie Lover Meeting' held in June last year, we held a 'New Flavor Development Meeting' with the participants. 'Choco Pie <Vibrant Earl Grey Lemon Tea>' is a 'Choco Pie perfect for a break' developed based on the opinions received at this meeting. It combines a cake kneaded with Earl Grey tea leaves and a lemon cream made with Sicilian lemon juice (Note 1), coated in chocolate. We have expressed the comforting lemon tea with the elegant aroma of Earl Grey in Choco Pie's unique deliciousness. Please enjoy this Choco Pie, inspired by lemon tea, perfect for a relaxing break.

[Product Features]

A Choco Pie perfect for a break, created together with 'Choco Pie Lovers', the biggest fans of Choco Pie.

Inspired by lemon tea, where the bergamot-scented Earl Grey and the lemon that enhances it harmonize elegantly.

The cake is kneaded with Earl Grey tea leaves for a rich aroma.

The lemon cream uses Sicilian lemon juice (Note 1).

● Product Name

Choco Pie

<Vibrant Earl Grey Lemon Tea>

● Release Date

Tuesday, June 16, 2026

● Sales Region

Nationwide

● Contents

6 pieces

● Price

Open price

* Estimated retail price: around 464 yen (tax included)

<Choco Pie Lover Meeting>

We held an opinion exchange meeting with 'Choco Pie Lovers', fans of Choco Pie, on the theme of flavors suitable for a break, including discussions on new flavors and tasting sessions of prototype Choco Pies.

We received many fresh and specific opinions, surprising even our researchers who have been in charge of Choco Pie quality for many years, regarding the refreshing taste and aroma expected from Choco Pie, as well as the balance between chocolate and cream.

Based on the valuable opinions from our fans, we have achieved a quality that Lotte confidently delivers, and we are now launching 'Choco Pie <Vibrant Earl Grey Lemon Tea>'.

<Developer's Thoughts>

Tomoki Aizawa, Lotte Choco Pie Brand Section

'The Choco Pie for a Break Series', which started with the desire for people to be healed by Choco Pie during their tired break times, has thankfully reached its 4th installment.

This time, it is a flavor developed together with the Choco Pie Lovers, the biggest fans of Choco Pie. In our pursuit of the perfect Choco Pie for a break, we developed the product with the help of Choco Pie enthusiasts who say, 'No matter how full I am, I always have room for this.' We received the love and passion for Choco Pie from everyone, and determined to create something excellent, the Choco Pie team worked together for over a year to prepare.

Because it's for the hot season, we prioritized a refreshing taste, focusing on the vibrant aroma from using Sicilian lemons and kneading tea leaves, and a cool design.

Please enjoy this special flavor, created together with the 'Choco Pie Lovers', which the Choco Pie brand confidently delivers!

Choco Pie is delicious even when chilled!

According to Lotte's own survey (Note 2), the percentage of people who eat 'Choco Pie' chilled is 47.9% in spring, about half, and in summer it exceeds 80%, reaching 83.8%. Based on these results, we have brushed up the quality so that it can be enjoyed with a cleaner taste when chilled. It is delicious at room temperature, of course, but also when chilled, so please give it a try!

(Note 2): Lotte survey, N=642, people who eat it chilled = those who answered they store it in the refrigerator/freezer, surveyed on September 2, 2024

Lotte Co., Ltd.

https://www.lotte.co.jp/