Lotte Signs Partnership Agreement with Niihama City, Niihama City Dental Association, and Kawahara Medical University Niihama Campus to Promote Oral Health
Key facts
- Lotte Signs Partnership Agreement with Niihama City, Niihama City Dental Association, and Kawahara Medical University Niihama Campus to Promote Oral Health
- On May 27, 2026, Lotte concluded a partnership agreement with Niihama City, the Niihama City Dental Association, and Kawahara Medical University Niihama Campus to promote dental and oral health for citizens. The initiative focuses on maintaining oral hygiene, raising awareness of the importance of chewing, and disaster relief support.
- Source: PR Times
- Date: June 2, 2026
Direct answer
On May 27, 2026, Lotte concluded a partnership agreement with Niihama City, the Niihama City Dental Association, and Kawahara Medical University Niihama Campus to promote dental and oral health for citizens. The initiative focuses on maintaining oral hygiene, raising awareness of the importance of chewing, and disaster relief support.
- Citation
- Lotte Signs Partnership Agreement with Niihama City, Niihama City Dental Association, and Kawahara Medical University Niihama Campus to Promote Oral Health (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
On May 27, 2026, Lotte concluded a partnership agreement with Niihama City, the Niihama City Dental Association, and Kawahara Medical University Niihama Campus to promote dental and oral health for citizens. The initiative focuses on maintaining oral hygiene, raising awareness of the importance of chewing, and disaster relief support.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 19:00
- 🔍 Collected: June 2, 2026 at 10:20
- 🤖 AI Analyzed: June 2, 2026 at 10:22 (1 min after Collected)
On May 27, 2026, Lotte Co., Ltd. (Shinjuku, Tokyo; President and Executive Officer: Hideki Nakajima) signed a partnership agreement on the promotion of dental and oral health for citizens of Niihama City with Niihama City (Mayor: Takuya Furukawa), the Niihama City Dental Association (Chairman: Yoshiharu Uno), and Kawahara Gakuen's Kawahara Medical University Niihama Campus (School Principal: Yuko Hino). This marks the 27th such partnership agreement Lotte has entered into regarding oral health.
The parties will work together to help Niihama citizens lead healthy and enriched lives by maintaining and improving their oral environments.
Main contents of the agreement:
- Promoting dental and oral health for citizens
- Raising awareness regarding the importance and correct knowledge of 'chewing'
- Raising awareness regarding the correct knowledge for acquiring, maintaining, and improving oral functions
- Support for disaster victims, including the provision of supplies during disasters
- Other matters necessary to achieve the objectives
Since its founding in 1948, Lotte has leveraged its expertise in 'chewing' and 'xylitol' to contribute to the dental and oral health of the residents of Niihama City.
The parties will work together to help Niihama citizens lead healthy and enriched lives by maintaining and improving their oral environments.
Main contents of the agreement:
- Promoting dental and oral health for citizens
- Raising awareness regarding the importance and correct knowledge of 'chewing'
- Raising awareness regarding the correct knowledge for acquiring, maintaining, and improving oral functions
- Support for disaster victims, including the provision of supplies during disasters
- Other matters necessary to achieve the objectives
Since its founding in 1948, Lotte has leveraged its expertise in 'chewing' and 'xylitol' to contribute to the dental and oral health of the residents of Niihama City.
FAQ
ロッテが新居浜市と締結した協定の目的は何ですか？
新居浜市民の歯と口腔の健康づくりを推進し、健やかで豊かな人生を送れるよう三者が連携・協働することです。
この協定の主な内容はどのようなものですか？
歯と口腔の健康推進、噛むことの大切さと口腔機能に関する知識の普及啓発、災害時における物資提供等の被災者支援などが含まれます。
ロッテにとって新居浜市との協定は何例目ですか？
ロッテの口腔に関する連携協定としては27例目になります。
オーラルフレイルとは何ですか？
お口のささいな衰えのことです。放置すると全身の衰えや要介護リスクが高まると報告されている老化の重要なサインです。
災害時の支援にはどのようなものがありますか？
口腔の健康を守るツールとして、キシリトール配合のガムやタブレットの提供等を通じた被災者支援を行います。