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Taking on the Challenge of 'Zero Single-Use Petroleum-Based Plastic by 2048'! Launching the Special Website 'Lotte Smile Eco' for Environmentally Friendly Packaging, Featuring First-Ever Estimates of CO2 Emission Reduction Effects

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 30, 2026 7:00 PM ・ Updated Jun 17, 2026 8:23 AM ・ 3 min read ・ Source: PR TIMES

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⚡ Key Points

Lotte has launched a new special website, 'Lotte Smile Eco,' to showcase its environmental initiatives, including its proprietary 'Smile Eco Label.' The site features the company's progress toward its 2048 goal of eliminating single-use petroleum-based plastics and provides, for the first time, estimated CO2 emission reduction data for its packaging.

Lotte has launched a new special website, 'Lotte Smile Eco,' to showcase its environmental initiatives, including its proprietary 'Smile Eco Label.' The site features the company's progress toward its 2048 goal of eliminating single-use petroleum-based plastics and provides, for the first time, estimated CO2 emission reduction data for its packaging.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 30, 2026

Lotte Co., Ltd. (Representative Director and President: Hideki Nakajima; hereinafter 'Lotte') has launched a new special website, 'Lotte Smile Eco,' which introduces environmental initiatives related to packaging, such as its proprietary 'Smile Eco Label.' A key feature of this site is that it goes beyond simply aggregating information; it also publishes estimated results for CO2 emissions across the entire lifecycle of packaging for certain initiatives, visualizing the effects of reducing environmental impact.

'Lotte Smile Eco' https://www.lotte.co.jp/corporate/sustainability/smile-eco/

Smile Eco Label To help customers easily understand its efforts toward environmentally friendly packaging, Lotte has been sequentially displaying the 'Smile Eco Label' on products that meet its proprietary environmental standards since 2022.

Smile Eco Challenge Lotte promotes various initiatives aimed at realizing a sustainable society through packaging and other means under the banner of the 'Smile Eco Challenge.' As part of this, the website also introduces packaging collection and recycling activities conducted in collaboration with students and other companies.

Lotte Mirai Challenge 2048 Lotte is promoting sustainability management under its sustainability goal, 'Lotte Mirai Challenge 2048.' Within this goal, the company has pledged to 'reduce the use of single-use petroleum-based plastics in containers and packaging to zero by fiscal year 2048' and is currently advancing various initiatives to achieve this.

Lotte Mirai Challenge 2048 https://www.lotte.co.jp/corporate/sustainability/

Lotte Co., Ltd. https://www.lotte.co.jp/

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Source: PR TIMES
Category: News

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Announced　Mar 30, 2026 7:00 PM — Distributor PR TIMES
Collected　Mar 30, 2026 10:56 PM
AI structured & analyzed　Jun 2, 2026 1:02 PM
Desk-reviewed & published　Mar 30, 2026 7:00 PM

FAQ

What is the name of Lotte's sustainability goal aimed at eliminating single-use petroleum-based plastics by 2048?

Lotte's sustainability goal is called 'Lotte Mirai Challenge 2048,' under which the company pledged to reduce single-use petroleum-based plastics in packaging to zero by fiscal year 2048.

When did Lotte begin displaying the 'Smile Eco Label' on qualifying environmentally friendly products?

Lotte began sequentially displaying the 'Smile Eco Label' on products meeting its environmental standards in 2022 to help customers identify eco-friendly packaging.

What key feature does the 'Lotte Smile Eco' website offer regarding environmental impact data?

The 'Lotte Smile Eco' website publishes estimated CO2 emissions across the entire lifecycle of packaging for specific initiatives, visualizing the environmental benefits of its efforts.

What type of collaboration activities are featured on the 'Lotte Smile Eco' website besides product labeling?

The website highlights packaging collection and recycling activities conducted in collaboration with students and other companies as part of Lotte's broader environmental initiatives.

Who is the representative director and president of Lotte Co., Ltd. as mentioned in the article?

Hideki Nakajima is the Representative Director and President of Lotte Co., Ltd., the company behind the 'Lotte Smile Eco' environmental initiative and website.

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Washin AI News Desk“Taking on the Challenge of 'Zero Single-Use Petroleum-Based Plastic by 2048'! Launching the Special Website 'Lotte Smile Eco' for Environmentally Friendly Packaging, Featuring First-Ever Estimates of CO2 Emission Reduction Effects”AI News by Washin Village（和心村）, Mar 30, 2026. https://aeo.washinmura.jp/ai/lotte-co-jp-2/en/news/2026-04-20-taking-on-the-challenge-of-zero-single-u

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