[Marimekko] Sheer-material new tote bags and latest collection featuring popular Smart Bag and Neat Bag series arrive

Marimekko, the Finnish design house operated by Look Inc., announces new additions to its Smart Bag and packable Neat Bag lines as part of the Pre-Fall 2026 collection. Playful new designs including a sheer-material tote bag will be gradually released nationwide at Marimekko stores and online retailers starting July 10, 2026 (Fri).

The sheer tote bags feature stripes by Vuokko Eskolin-Nurmesniemi (Vuokko Eskolin-Nurmesniemi), known for the season's signature color-blocking pattern "Hennika," and "Vikuri" by Erja Hirvi.

In addition, the Smart Bag lineup welcomes a new print, "Iso Ruutu," by Annika Rimala, joining the iconic "Unikko."

Sheer Tote bag ¥9,680

Sheer Tote bag ¥9,680

Mini Smart bag ¥6,050

Smart bag ¥6,930

The Neat Bag series, designed for urban use with a packable and functional concept, launches S and M sized bags along with a phone pocket. Lightweight and compact when folded, these bags are ideal not only as a main carryall but also as a secondary bag.

These playful new accessories will add vibrant touches and joyful variety to everyday life, as well as travel and shopping outings.

Neat bag M ¥20,900 Neat bag S ¥16,500

Neat bag S ¥16,500 Neat phone pocket ¥16,500

In addition, the collection includes small accessories such as foldable umbrellas and scarves, offering complete coordinated looks to enliven daily life.

Unikko foldable umbrella ¥13,860

Piirto Unikko foldable umbrella ¥13,860 Iso Ruutu foldable umbrella ¥13,860

Kukasta kukkaan scarf ¥13,200

Pikkuinen Ruutu scarf ¥13,200

Release Date

July 10, 2026 (Fri) *Some imported items may experience delayed availability.

About Marimekko

The art of printmaking since 1951

Marimekko is a Finnish design house renowned worldwide for its original prints and bold use of color. Founded in 1951 by Armi Ratia, it pioneered the lifestyle brand concept by offering fashion, bags, accessories, and home décor defined by authenticity and creativity. From the beginning, Marimekko’s mission has been to create functional, timeless designs that remain unaffected by fleeting trends. With energetic prints and vivid colors that inspire strength and joy, Marimekko continues to bring happiness to everyday life through design.