Mechanism to Support Children's "Daily Meals" Enters New Stage: Food Ribbon Accelerates Nationwide Expansion with Representative Change and New System
The General Incorporated Association Long Spoon Association is celebrating its 5th anniversary by announcing a change in its representative director from founder Nobuyuki Hashimoto to current administrative director Hiroaki Kato. Under this new system, the "Food Ribbon Project" will accelerate its nationwide expansion. The project aims to expand to 1,000 stores and ultimately to all 18,545 public elementary school districts, and is currently undertaking a crowdfunding campaign to support this growth.
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- 📰 Published: April 30, 2026 at 17:00
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The General Incorporated Association Long Spoon Association (Location: Ichikawa City, Chiba Prefecture; Representative Director: Nobuyuki Hashimoto) will celebrate its 5th anniversary on May 5, 2026. To mark this occasion, the representative director will be transferred from founder Nobuyuki Hashimoto to the current administrative director, Hiroaki Kato, initiating activities under a new system. Additionally, the association is currently undertaking a crowdfunding campaign aimed at nationwide expansion.
We want to create a society where children can live with peace of mind, without worrying about "today's meal"—
Inheriting this aspiration and determination, the "Food Ribbon Project" will further expand its activities under the new representative.
The handover ceremony is scheduled to be publicly held on the following date:
【Handover Ceremony】
Date: May 9, 2026 (Saturday), starting at 10:00 AM (expected to last 45-60 minutes)
Format: Online (ZOOM)
Content: 5 years of progress, words from founder Hashimoto, greetings from new representative Kato, words from directors
Media application form: https://forms.gle/BtmAiq8HbQTB8VyAA
■ The Past and Future of Food Ribbon
"Food Ribbon" is a system where children can eat a meal supported by people who use restaurants, by purchasing a 300-yen ribbon. Anyone can support children's "daily meals" through local restaurants.
① Purchase a ribbon at a partner restaurant (300 yen/piece)
② Display the purchased ribbon on the bulletin board inside the store
③ A child takes one displayed ribbon and hands it to the store staff
④ The child receives one meal for free
To spread this system nationwide, we are promoting collaboration with local governments and support for introducing it to restaurants.
Currently, there are approximately 300 participating restaurants. We aim to expand to 1,000 stores nationwide first, and ultimately to all public elementary school districts (18,545 locations).
Furthermore, to accelerate future activities, we are currently undertaking a crowdfunding campaign. The overview is as follows:
【Crowdfunding Overview】
Project Name: "We want to deliver 'today's meal' and 'everyday security' to children nationwide! #FoodRibbonToNationwide"
Scheduled Period: April 4, 2026 (Saturday) ~ May 24, 2026 (Sunday) 23:59
Target Amount: 5.55 million yen
Platform: CAMPFIRE
Public URL: https://camp-fire.jp/projects/894050/
Return Gifts: Food Ribbon Bear plush toy, ribbon mini keychain, name inscription on HP, etc.
Use of Funds: Building the foundation for expanding Food Ribbon participating stores (procurement and distribution of necessary materials such as ribbons, stickers, banners, HP renovation, creation of implementation guidelines, etc.)
As of April 27, 2026, the achievement status is over 40%. We sincerely thank you for your generous support.
■ From New Representative Director Hiroaki Kato
The Food Ribbon Project has grown this far thanks to the warm cooperation of many restaurant owners, supporters, and local communities. As the new representative, I will continue to uphold the same aspirations and further expand this initiative, aiming to create a society where more children can receive meals and peace of mind.
■ Organization Overview
Organization Name: General Incorporated Association Long Spoon Association
Representative Director: Nobuyuki Hashimoto
Location: A&Y Building 3F-39, 5-13-33 Myoden, Ichikawa City, Chiba Prefecture
Establishment Date: May 6, 2021
Official Website: https://longspoon.net/
Contact for this matter: info@longspoon.net
We want to create a society where children can live with peace of mind, without worrying about "today's meal"—
Inheriting this aspiration and determination, the "Food Ribbon Project" will further expand its activities under the new representative.
The handover ceremony is scheduled to be publicly held on the following date:
【Handover Ceremony】
Date: May 9, 2026 (Saturday), starting at 10:00 AM (expected to last 45-60 minutes)
Format: Online (ZOOM)
Content: 5 years of progress, words from founder Hashimoto, greetings from new representative Kato, words from directors
Media application form: https://forms.gle/BtmAiq8HbQTB8VyAA
■ The Past and Future of Food Ribbon
"Food Ribbon" is a system where children can eat a meal supported by people who use restaurants, by purchasing a 300-yen ribbon. Anyone can support children's "daily meals" through local restaurants.
① Purchase a ribbon at a partner restaurant (300 yen/piece)
② Display the purchased ribbon on the bulletin board inside the store
③ A child takes one displayed ribbon and hands it to the store staff
④ The child receives one meal for free
To spread this system nationwide, we are promoting collaboration with local governments and support for introducing it to restaurants.
Currently, there are approximately 300 participating restaurants. We aim to expand to 1,000 stores nationwide first, and ultimately to all public elementary school districts (18,545 locations).
Furthermore, to accelerate future activities, we are currently undertaking a crowdfunding campaign. The overview is as follows:
【Crowdfunding Overview】
Project Name: "We want to deliver 'today's meal' and 'everyday security' to children nationwide! #FoodRibbonToNationwide"
Scheduled Period: April 4, 2026 (Saturday) ~ May 24, 2026 (Sunday) 23:59
Target Amount: 5.55 million yen
Platform: CAMPFIRE
Public URL: https://camp-fire.jp/projects/894050/
Return Gifts: Food Ribbon Bear plush toy, ribbon mini keychain, name inscription on HP, etc.
Use of Funds: Building the foundation for expanding Food Ribbon participating stores (procurement and distribution of necessary materials such as ribbons, stickers, banners, HP renovation, creation of implementation guidelines, etc.)
As of April 27, 2026, the achievement status is over 40%. We sincerely thank you for your generous support.
■ From New Representative Director Hiroaki Kato
The Food Ribbon Project has grown this far thanks to the warm cooperation of many restaurant owners, supporters, and local communities. As the new representative, I will continue to uphold the same aspirations and further expand this initiative, aiming to create a society where more children can receive meals and peace of mind.
■ Organization Overview
Organization Name: General Incorporated Association Long Spoon Association
Representative Director: Nobuyuki Hashimoto
Location: A&Y Building 3F-39, 5-13-33 Myoden, Ichikawa City, Chiba Prefecture
Establishment Date: May 6, 2021
Official Website: https://longspoon.net/
Contact for this matter: info@longspoon.net