LuLuLun x &fit First Collaboration! "Mizusara Hydration" Mask to Moisturize Skin After Exercise Commemorating 18th Anniversary, Pre-sale Starts July 9

LOIVE Co., Ltd., which operates over 220 women-only fitness studios nationwide, and its original brand "&fit" are collaborating with the popular face mask brand "LuLuLun" to jointly develop the face mask "Mizusara Hydration," optimized for skin after exercise. It will be pre-sold starting July 9, 2026, at the hot yoga studio "loIve," and sequentially released from mid-July at "pilates K," "Surf Fit," and "REDY'S GYM."

LuLuLun x &fit Collaboration Mask "Mizusara Hydration"

Background of Development

In recent years, "active beauty," which efficiently balances exercise and beauty, has gained interest among women who live actively and true to themselves. Skin after exercise, such as during hot yoga, machine Pilates, and fitness, is in a state of high metabolism due to sweating, but also tends to be dehydrated. Driven by the desire to "deliver the best conditioning to skin refreshed by exercise," we developed the "Mizusara" experience, which is "fresh and lightly hydrating," as a studio-limited original face mask not available in drugstores or variety shops.

"3 Stories" Commemorating the 18th Anniversary of Hot Yoga Studio loIve

1 "Why This Collaboration Now?"

"LuLuLun," which has faced women's bare skin for many years, and "LOIVE Co., Ltd.," which has supported women's physical and mental health. The shared desire of both companies to "make women shine from within" has culminated in this joint development to deliver optimal hydration to skin after exercise, marking the 18th anniversary of hot yoga studio loIve.

2 Expertise in "For Post-Fitness Skin"

The face mask jointly developed by loIve and LuLuLun features a special formula considering skin after sweating. By intentionally omitting fragrances, a subtractive approach is taken, ensuring it does not interfere with the pleasant afterglow or breathing post-fitness. It gently conditions post-exercise skin and effectively replenishes moisture that tends to be lacking (※up to the stratum corneum), truly a "face mask for post-fitness."

3 "Delivering Gratitude for the 18th Anniversary"

The 18 years of hot yoga studio loIve have been supported by many members who attend the studio. This project began with the desire to give back that gratitude in the form of special skincare that can be used daily. Therefore, in conjunction with the loIve 18th Anniversary Thanksgiving event held at each store from July 9, it will be pre-sold at each loIve store.

Message from Product Development Representatives

LOIVE Co., Ltd. Product Development Representative Comment "Thanks to everyone, hot yoga studio loIve is celebrating its 18th anniversary. With that gratitude in mind, this project started with the desire to deliver care that prepares post-exercise skin to its best condition for our studio members. After repeated trial and error with LuLuLun, who have sincerely faced women's bare skin for many years, we have completed an unprecedented "ultimate sheet for post-exercise." We hope you will experience this comfort after your studio lessons or during your home care."

Dr. LuLuLun Co., Ltd. Product Development Representative Comment "As this is a collaboration with loIve, the first thing we considered was the usage scene: after exercise, after sweating, after showering. We considered customers who are concerned about dry skin but dislike sticky skin after exercise, focusing on a "thoroughly hydrating yet non-sticky" feel, and a firm adherence that allows for comfortable use while tidying up or using a hair dryer."

Product Features: "3 Approaches" to Condition Post-Exercise Skin

With a multi-layered hydration design, this conditioning mask delivers beauty ingredients to dry skin, providing easy hydration with just one sheet.

1. Rapid Penetration※ into Dry Skin, Non-Sticky Freshness

Moisturizing Ingredient: Contains <Shiran Root Extract> Quickly approaches dry skin after exercise, providing fresh hydration without stickiness. (※up to the stratum corneum)

2. Tightens Skin and Refines Texture

Skin-Conditioning Ingredient: Contains <Vitamin C Derivative (Ascorbyl Glucoside)> Tightens skin after sweating and leads to smooth, refined texture.

3. For Lively, Bouncy, Healthy Skin

Firmness and Radiance Ingredients: Contains <Multi-Ceramide※1・Peptide※2> Supports the skin's natural health, leading to lively, elastic, and healthy skin. (※1 Hydrogenated Lecithin, Phytosterols, Ceramide NG, Ceramide NP, Ceramide AP / ※2 Tripeptide-1, Hexapeptide-9)

How to Use: "Toner Sheet" for Daily Morning and Evening Use

Apply to clean skin after washing your face, aligning the eye and mouth areas, and leave on for about 5-10 minutes. It can be used daily as a toner in your regular skincare routine. It is ideal for care while blow-drying after lessons, as well as for daily skincare at home. Furthermore, layering with your existing lotion or cream will help retain moisture.

Item

Details

Product Name

"Mizusara Hydration" Face Mask

Contents

7 sheets (117mL essence)

Price

880 yen (tax included)

Sales Schedule

・Hot Yoga Studio "loIve": From July 9, 2026 ・pilates K/Surf Fit/REDY'S GYM: From mid-July 2026

Sales Locations

Available at each studio operated by LOIVE Co., Ltd. ・Hot Yoga Studio "loIve" ・Machine Pilates Specialty Studio "pilates K" ・Surf Exercise "Surf Fit Studio" ・Body Make Gym "REDY'S GYM"

About LOIVE Co., Ltd.'s "&fit"

Don't stop at fitness. A new habit of fitness + α for women who want to be beautiful and true to themselves. "&fit" is an original brand by LOIVE that offers health and beauty supplements, and exercise goods that can be added to your usual workouts. It was born from the desire to support customers' beauty and health even outside the studio. It offers synergistic effects when combined with lessons, allows for simultaneous intake of related beauty ingredients, and if you have questions, you can always consult the instructors you see regularly. We develop products that women can continue without strain, not only in terms of quality but also in various other aspects. Please try our products that can be added to your daily exercise, made possible by LOIVE's continuous dedication to women's beauty and health through fitness.

Face Mask Brand No.1※1, Awarded 350 Cosmetics Awards※2 "LuLuLun"

The face mask brand "LuLuLun" proposed "daily use face masks" in 2011 and has been developing large-capacity face masks. Make your everyday special with daily skincare. We want to be a presence that moisturizes your skin with every use and makes you happy every day.

※1 Fuji Keizai "Cosmetics Marketing Yearbook 2026 NO.1" Pack Market Brand Share based on 2025 sales performance ※2 Cumulative sales volume from July 2011 to December 2025 (Company research)

About LOIVE Co., Ltd.

・Company Name: LOIVE Co., Ltd.

・Representative Director: Ayaka Maekawa

・Head Office Location: Sapporo, Hokkaido ・Corporate Slogan: Love Your Life.

・Business Activities: With the mission to "Create women who love themselves and shine," we operate women-only fitness facilities nationwide, including hot yoga "loIve" and machine Pilates "pilates K." As a company listed on the Tokyo Stock Exchange Growth market with a female employee ratio of 99.9% (※), we aim to realize women's well-being by leveraging insights unique to our employees. (※As of May 2026)

・Number of Operated Stores: 222 stores nationwide (As of May 2026)

・Corporate Website: https://loive.co.jp/