Women-Only Machine Pilates Studio 'pilates K' to Open in Ise City! New Location at AEON Town Ise Lala Park Launches June 27, 2026 – Expanding to 6th Store in Mie Prefecture!

Women-Only Machine Pilates Specialist Studio 'pilates K'

LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; CEO: Ayaka Maekawa), which operates over 200 women-exclusive boutique fitness studios nationwide (as of June 2026), will launch its women-only machine pilates studio 'pilates K' in Ise City, Mie Prefecture on Saturday, June 27, 2026. This marks the brand's sixth location in Mie Prefecture and its long-awaited debut in the Ise area.

3 Key Features of pilates K

1. Body-Shaping Focused Programs A wide range of programs targeting areas women care about—such as the abdomen, buttocks, arms, and back. The machine supports body movements, allowing even fitness beginners to exercise comfortably with proper form.

2. Music-Integrated Pilates Program Group classes synchronized with music eliminate the common perception of pilates as dull and strenuous. By making workouts enjoyable while effectively engaging the body, the studio creates an environment that encourages long-term commitment.

3. Stylish Studio Design The interior features a sophisticated, minimalist adult space with a gray color scheme. The thoughtfully designed studio elevates aesthetic awareness the moment you step inside, offering a neutral space to escape daily noise and reconnect with your body.

A New Studio Launches in the Ise Area

After receiving numerous requests, 'pilates K' is finally making its debut in the Ise area. Strategically located for easy access, the studio fits seamlessly into residents’ daily routines, allowing convenient visits. It offers a nearby body-shaping solution for women in the central region who previously had to travel elsewhere or were considering trying cutting-edge machine pilates for the first time.

Newcomer-Friendly: Summer 'Free Trial' Launch

As lighter clothing seasons approach and interest in body contours increases, now is the perfect time to start. Using the 'reformer' machine, which supports body movements, even those returning to exercise after a long break can begin comfortably. First-time visitors can enjoy a complimentary group machine pilates class. No equipment needed—just show up and experience professional training.

Grand Opening: 'Triple Zero' Early Enrollment Campaign

To celebrate the opening, an exclusive early enrollment plan is available via web payment only.

Benefit: 'Triple Zero'—waived enrollment fee, registration fee, and two months of monthly membership fees (※1)

Application Period: Until Friday, June 26, 2026, at 7:00 PM

Eligibility: First-time users who complete the web enrollment application during the period

※ Please check the official website for detailed terms and conditions.

Store Overview

Store Name: pilates K AEON Town Ise Lala Park

Address: 1st Floor, AEON Town Ise Lala Park, Omotemachi Sone 538, Ise City, Mie Prefecture

Opening Date: Saturday, June 27, 2026

Regular Holidays: Sundays and Mondays

Store URL: https://pilates-k.jp/studio/mie/ise

Google Map: https://maps.app.goo.gl/mt8wC25LzrWn2JfJA

About pilates K

pilates k (pilates K)

A casual and stylish studio that redefines pilates as fun and accessible. Enjoy body shaping to music in a comfortable, gray-themed adult space designed for modern women’s lifestyles. Experience machine pilates—once considered expensive and exclusive due to private lessons—at an affordable price.

145 locations nationwide (as of May 2026) https://pilates-k.jp/

About LOIVE Co., Ltd.

・Company Name: LOIVE Co., Ltd.

・CEO: Ayaka Maekawa

・Headquarters: Sapporo, Hokkaido ・Corporate Slogan: Let's love life.

・Business: On a mission to 'create women who love themselves and shine,' the company operates women-exclusive fitness studios nationwide, including hot yoga 'loIve' and machine pilates 'pilates K.' As a TSE Growth-listed company with a 99.9% female workforce (※), it leverages firsthand insights to advance women’s well-being. (※As of May 2026)

・Number of Operated Stores: 222 nationwide (as of May 2026)

・Corporate Website: https://loive.co.jp/