[Name Change] Job site 'JobT' revamped to 'Lofty Job'. New commercial featuring Ririka Moriwaki released, supporting 'enjoying work' with 80% of jobs accepting inexperienced workers.
Lofty Co., Ltd. has rebranded its job site 'JobT' to 'Lofty Job'. A new Web commercial featuring talent Ririka Moriwaki was released on April 11 to promote a culture of enjoying work, highlighting that 80% of their listings welcome inexperienced applicants.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:05 (127h 33m after Collected)
Lofty Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takahiro Takano) has renewed its proprietary job media 'JobT' to 'Lofty Job' to spread a culture of enjoying work amidst the worsening labor shortage. A new Web commercial featuring talent Ririka Moriwaki started airing on April 11.
Background of CM Production
The filming was planned with the aim of improving brand recognition, expanding the number of applicants, and strengthening branding for new graduate recruitment. It was conducted to deliver our company's thoughts and values to as many people as possible. The production team focused especially on bringing out the maximum purity and energy of Ms. Moriwaki, who appeared in the commercial, and the filming proceeded in a bright and positive atmosphere throughout the set.
CM Overview
The production of this CM was planned to emphasize the new aspect of Lofty's proprietary media, 'Lofty Job'. The commercial aims to convey to viewers the positivity of working.
The filming was planned with the aim of improving brand recognition, expanding the number of applicants, and strengthening branding for new graduate recruitment. It was conducted to deliver our company's thoughts and values to as many people as possible. The production team focused especially on bringing out the maximum purity and energy of Ms. Moriwaki, who appeared in the commercial, and the filming proceeded in a bright and positive atmosphere throughout the set.
CM Details
URL: https://youtu.be/RRX4zUJNdH0
Broadcast start date: Saturday, April 11, 2026
Broadcast area: Web advertising
Broadcasting stations/programs: Aired as YouTube ads
About 'Lofty Job'
'Lofty Job' (formerly JobT) is a newly reborn job search site that underwent a renewal and changed its name from 'JobT'. We list jobs in a wide range of occupations, such as manufacturing, logistics, sales, office work, engineering, and security, across areas nationwide centered around the Kanto region.
This site allows for job searches using location information, so you can easily check what kind of jobs are available near your home. We have posted explanatory articles for occupations that are highly recruited in temp agencies, so even those who want to start working as a temp can use it with peace of mind. About 80% of the jobs posted are OK without qualifications or experience, so beginners can work with confidence.
Furthermore, since 'Lofty Job' handles both long-term and short-term projects, you can choose a job that matches your desired employment period. Recommended points are posted at the top of the job page, making the job description easy to understand at a glance, allowing you to use it with fewer mismatches such as application errors.
In addition, we also offer free job consultations for those who say, 'I can't find the job I want...' or 'It's my first time temping, so I just want to consult first...'. If there is a job that meets the conditions we heard, it is also possible for us to introduce it to you.
Lofty Job Site URL: For serious job hunting, Lofty Job
To the job site 'Lofty Job'
Cast Information
Ririka Moriwaki
Born on May 8, 2002.
From Hyogo Prefecture.
In 2020, she gained attention by appearing on a romance reality show.
She broke out by appearing as a round girl in world boxing matches and on the YouTube channel 'Nobuyuki Sakuma's NOBROCK TV'.
She is active as the leader of the idol group 'DЯAW♡ME' born from the same program, graces the covers of numerous magazines, and is currently a regular on Tokai TV's 'Tsuda of Diane's Birdie Chance'.
Future Developments
Lofty Co., Ltd. will celebrate its 25th anniversary in 2027.
We will continue to push forward while cherishing our MISSION of 'Creating new ways of working'.
Contact Information for Inquiries Regarding This Matter
[Lofty Co., Ltd.]
For inquiries regarding this matter, please contact the following.
mail: info@lofty-ltd.co.jp
Company Profile
MISSION: Creating new ways of working
Company Name: Lofty Co., Ltd.
Location: Imperial Hotel Tower 16F, 1-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-0011
Established: October 21, 2002
Representative Director: Takahiro Takano
Business
Background of CM Production
The filming was planned with the aim of improving brand recognition, expanding the number of applicants, and strengthening branding for new graduate recruitment. It was conducted to deliver our company's thoughts and values to as many people as possible. The production team focused especially on bringing out the maximum purity and energy of Ms. Moriwaki, who appeared in the commercial, and the filming proceeded in a bright and positive atmosphere throughout the set.
CM Overview
The production of this CM was planned to emphasize the new aspect of Lofty's proprietary media, 'Lofty Job'. The commercial aims to convey to viewers the positivity of working.
The filming was planned with the aim of improving brand recognition, expanding the number of applicants, and strengthening branding for new graduate recruitment. It was conducted to deliver our company's thoughts and values to as many people as possible. The production team focused especially on bringing out the maximum purity and energy of Ms. Moriwaki, who appeared in the commercial, and the filming proceeded in a bright and positive atmosphere throughout the set.
CM Details
URL: https://youtu.be/RRX4zUJNdH0
Broadcast start date: Saturday, April 11, 2026
Broadcast area: Web advertising
Broadcasting stations/programs: Aired as YouTube ads
About 'Lofty Job'
'Lofty Job' (formerly JobT) is a newly reborn job search site that underwent a renewal and changed its name from 'JobT'. We list jobs in a wide range of occupations, such as manufacturing, logistics, sales, office work, engineering, and security, across areas nationwide centered around the Kanto region.
This site allows for job searches using location information, so you can easily check what kind of jobs are available near your home. We have posted explanatory articles for occupations that are highly recruited in temp agencies, so even those who want to start working as a temp can use it with peace of mind. About 80% of the jobs posted are OK without qualifications or experience, so beginners can work with confidence.
Furthermore, since 'Lofty Job' handles both long-term and short-term projects, you can choose a job that matches your desired employment period. Recommended points are posted at the top of the job page, making the job description easy to understand at a glance, allowing you to use it with fewer mismatches such as application errors.
In addition, we also offer free job consultations for those who say, 'I can't find the job I want...' or 'It's my first time temping, so I just want to consult first...'. If there is a job that meets the conditions we heard, it is also possible for us to introduce it to you.
Lofty Job Site URL: For serious job hunting, Lofty Job
To the job site 'Lofty Job'
Cast Information
Ririka Moriwaki
Born on May 8, 2002.
From Hyogo Prefecture.
In 2020, she gained attention by appearing on a romance reality show.
She broke out by appearing as a round girl in world boxing matches and on the YouTube channel 'Nobuyuki Sakuma's NOBROCK TV'.
She is active as the leader of the idol group 'DЯAW♡ME' born from the same program, graces the covers of numerous magazines, and is currently a regular on Tokai TV's 'Tsuda of Diane's Birdie Chance'.
Future Developments
Lofty Co., Ltd. will celebrate its 25th anniversary in 2027.
We will continue to push forward while cherishing our MISSION of 'Creating new ways of working'.
Contact Information for Inquiries Regarding This Matter
[Lofty Co., Ltd.]
For inquiries regarding this matter, please contact the following.
mail: info@lofty-ltd.co.jp
Company Profile
MISSION: Creating new ways of working
Company Name: Lofty Co., Ltd.
Location: Imperial Hotel Tower 16F, 1-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-0011
Established: October 21, 2002
Representative Director: Takahiro Takano
Business