Loft Launches 'LOFT GREEN PROJECT SUSTAINABLE BEAUTY & LIFE 2026' Featuring 'Decabo Score' Campaign to Visualize Decarbonization
Loft Co., Ltd. will hold its environmental initiative 'LOFT GREEN PROJECT SUSTAINABLE BEAUTY & LIFE 2026' at 183 stores nationwide from May 30 to July 12, 2026. The project includes the 'Decabo Score SELECTION' campaign visualizing CO2 reduction rates, expanded recycling programs, and the introduction of Communication Boards at all stores to support customers with hearing difficulties.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 22:00
- 🔍 Collected: May 21, 2026 at 13:31
- 🤖 AI Analyzed: May 27, 2026 at 07:49 (138h 17m after Collected)
Loft Co., Ltd. (Headquarters: Shibuya, Tokyo; President: Koki Ando) will designate the period from May 30 to July 12, 2026, as 'LOFT GREEN PROJECT MONTH' and host the 'LOFT GREEN PROJECT SUSTAINABLE BEAUTY & LIFE 2026' at Loft stores nationwide and the online shop.
Since autumn 2021, Loft has promoted activities leading to environmental awareness and well-being under the slogan 'LOFT GREEN PROJECT: Power of Sundries to Make People and the Earth Happy.' This year's month-long campaign focuses on three themes: 'Consideration for the Environment,' 'Consideration for People, Communities, and Society,' and 'Collection and Recycling Programs.' A highlight is the 'Decabo Score SELECTION' campaign, which visualizes the CO2 reduction rate of products in percentages.
Key Initiatives:
1. Decabo Score SELECTION Campaign
Loft will showcase 16 products with calculated CO2 reduction rates. For example, 'Dr. Bronner's Magic Soap Refill 946ml' has a Decabo Score of 91%. These products will be featured in dedicated sections at 176 stores and online.
2. Continuation and Expansion of Recycling Programs
In addition to the cosmetics container collection started in November 2021, Loft continues fiber collection and the 'Pen Recycling Program' in collaboration with Pilot Corporation. In late May, shopping baskets remade from recycled pen materials will be introduced at select stores.
3. Social Consideration: Store-wide Introduction of Communication Boards
To support customers with hearing difficulties, Loft introduced 'Communication Boards' at all manned registers in April 2026. These boards use illustrations and text to facilitate smooth communication through pointing. This initiative was adopted based on an employee suggestion.
Period: Saturday, May 30 – Sunday, July 12, 2026
Participating Locations: 183 Loft stores nationwide and the Loft Net Store.
Since autumn 2021, Loft has promoted activities leading to environmental awareness and well-being under the slogan 'LOFT GREEN PROJECT: Power of Sundries to Make People and the Earth Happy.' This year's month-long campaign focuses on three themes: 'Consideration for the Environment,' 'Consideration for People, Communities, and Society,' and 'Collection and Recycling Programs.' A highlight is the 'Decabo Score SELECTION' campaign, which visualizes the CO2 reduction rate of products in percentages.
Key Initiatives:
1. Decabo Score SELECTION Campaign
Loft will showcase 16 products with calculated CO2 reduction rates. For example, 'Dr. Bronner's Magic Soap Refill 946ml' has a Decabo Score of 91%. These products will be featured in dedicated sections at 176 stores and online.
2. Continuation and Expansion of Recycling Programs
In addition to the cosmetics container collection started in November 2021, Loft continues fiber collection and the 'Pen Recycling Program' in collaboration with Pilot Corporation. In late May, shopping baskets remade from recycled pen materials will be introduced at select stores.
3. Social Consideration: Store-wide Introduction of Communication Boards
To support customers with hearing difficulties, Loft introduced 'Communication Boards' at all manned registers in April 2026. These boards use illustrations and text to facilitate smooth communication through pointing. This initiative was adopted based on an employee suggestion.
Period: Saturday, May 30 – Sunday, July 12, 2026
Participating Locations: 183 Loft stores nationwide and the Loft Net Store.
FAQ
「LOFT GREEN PROJECT SUSTAINABLE BEAUTY&LIFE 2026」の開催期間は？
2026年5月30日(土)から7月12日(日)までです。
「デカボスコアSELECTION」とはどのような取り組みですか？
商品やサービスのCO2排出削減率（%）を可視化するプロジェクトで、ロフトでは16種類の対象商品をコーナー展開します。
リサイクルプログラムでは何を回収していますか？
化粧品容器、繊維、および株式会社パイロットコーポレーションと連携したペンの回収を行っています。
接客支援ツールとして導入されたものは？
聴覚に不安のある顧客とのコミュニケーションを円滑にするため、イラストと文字で構成された「コミュニケーションボード」を全店レジに導入しました。
ペンのリサイクル回収品から作られた新しい備品は？
回収されたペン素材からリメイクした「お買い物かご」を、2026年5月下旬より一部店舗で運用開始します。