Loft Turns Gloomy Days Cheerful with "RAINY DAYS 2026" Collection, Combining Functionality and Cuteness
Starting mid-April, Loft Co., Ltd. is launching its "RAINY DAYS" collection of rain gear. Featuring highly functional umbrellas to reduce rainy-day stress, playfully designed umbrellas, and other convenient accessories, Loft aims to provide a variety of items to make rainy days more enjoyable.
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- 📰 Published: May 18, 2026 at 20:00
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Loft Co., Ltd. (Shibuya, Tokyo / President & CEO: Koki Ando) is launching its "RAINY DAYS" collection, a curated selection of rain goods, starting from mid-April. The lineup focuses on highly functional umbrellas that reduce the stress of rainy days, clear vinyl umbrellas that brighten your view, and playfully designed umbrellas. In addition, the collection includes convenient umbrella cases and rainwear, offering a wide variety of items to help you enjoy days that tend to be gloomy.
■ Availability: Loft stores nationwide and the Loft Online Store (https://www.loft.co.jp/store/)
■ Product Examples: *All prices include tax *Product availability and scale may vary by store.
【Functional Umbrellas to Reduce Rainy Day Stress!】
● New Product / Memorira Carbon Lightweight Mini 50cm (Nifty Colors) ¥4,950
A lightweight folding umbrella that combines shape-memory for easy folding with lightness by forming creases directly on the fabric. Comes with a storage case with a wide opening for easy access.
● New Product / Shupatto Umbrella 58cm (Marna) ¥7,150
A belt-less long umbrella with a structure that allows the fabric to fold neatly just by closing it. It has been updated to be approximately 25g lighter than the previous model by changing the frame material to fiberglass.
● New Product / Pitta Magnet (Moonbat) ¥4,400 *Available at select stores only
A folding umbrella with a magnet built into the handle, allowing it to be stored by attaching it to a front door or other surfaces.
【Playful Designs to Brighten Up Rainy Days】
● Loft Exclusive / Sumida Aquarium x Wpc. Vinyl Umbrella Swimming Penguin Blue (World Party) ¥3,190
A jump-style long vinyl umbrella designed with the swimming penguins from the Sumida Aquarium in Sumida Ward. It comes with a charm shaped like a fish, the penguins' favorite food.
● New Product / Clear Umbrella Naminami Long Umbrella (Because) ¥3,190
A long vinyl umbrella characterized by its wavy lines and colored piping at the hem. It uses durable fiberglass ribs.
● New Product / Wpc. Gemstone Umbrella (World Party) ¥2,970
A long vinyl umbrella with a design inspired by gemstones. It includes a natural stone charm that matches the umbrella's color.
【Items to Make Rainy Days More Comfortable】
● Loft Exclusive / RE:PET Umbrella Case (Because) ¥1,980
A storage case with a highly absorbent microfiber interior. It has a two-stage size adjustment and can be unfolded to wipe away water droplets like a towel.
● New Product / Cycle Poncho (Ascent) ¥6,600 *Available at select stores only
A bicycle poncho designed by an umbrella manufacturer. It covers a wide area including the front basket and has features like water resistance, windproofing, and UV protection, making it a year-round item.
● New Product / Shoulder Bag (Ascent) ¥3,300 *Available at select stores only
A water-repellent shoulder bag with eye-catching vivid colors. It is lightweight at 163g yet can hold A4-sized items. The drawstring design makes it easy to access contents.
■ Availability: Loft stores nationwide and the Loft Online Store (https://www.loft.co.jp/store/)
■ Product Examples: *All prices include tax *Product availability and scale may vary by store.
【Functional Umbrellas to Reduce Rainy Day Stress!】
● New Product / Memorira Carbon Lightweight Mini 50cm (Nifty Colors) ¥4,950
A lightweight folding umbrella that combines shape-memory for easy folding with lightness by forming creases directly on the fabric. Comes with a storage case with a wide opening for easy access.
● New Product / Shupatto Umbrella 58cm (Marna) ¥7,150
A belt-less long umbrella with a structure that allows the fabric to fold neatly just by closing it. It has been updated to be approximately 25g lighter than the previous model by changing the frame material to fiberglass.
● New Product / Pitta Magnet (Moonbat) ¥4,400 *Available at select stores only
A folding umbrella with a magnet built into the handle, allowing it to be stored by attaching it to a front door or other surfaces.
【Playful Designs to Brighten Up Rainy Days】
● Loft Exclusive / Sumida Aquarium x Wpc. Vinyl Umbrella Swimming Penguin Blue (World Party) ¥3,190
A jump-style long vinyl umbrella designed with the swimming penguins from the Sumida Aquarium in Sumida Ward. It comes with a charm shaped like a fish, the penguins' favorite food.
● New Product / Clear Umbrella Naminami Long Umbrella (Because) ¥3,190
A long vinyl umbrella characterized by its wavy lines and colored piping at the hem. It uses durable fiberglass ribs.
● New Product / Wpc. Gemstone Umbrella (World Party) ¥2,970
A long vinyl umbrella with a design inspired by gemstones. It includes a natural stone charm that matches the umbrella's color.
【Items to Make Rainy Days More Comfortable】
● Loft Exclusive / RE:PET Umbrella Case (Because) ¥1,980
A storage case with a highly absorbent microfiber interior. It has a two-stage size adjustment and can be unfolded to wipe away water droplets like a towel.
● New Product / Cycle Poncho (Ascent) ¥6,600 *Available at select stores only
A bicycle poncho designed by an umbrella manufacturer. It covers a wide area including the front basket and has features like water resistance, windproofing, and UV protection, making it a year-round item.
● New Product / Shoulder Bag (Ascent) ¥3,300 *Available at select stores only
A water-repellent shoulder bag with eye-catching vivid colors. It is lightweight at 163g yet can hold A4-sized items. The drawstring design makes it easy to access contents.