Loft Co., Ltd. (President: Koki Ando) will present the 4th installment of its Miffy collaboration, 'Miffy Little Fruit Parade by LOFT', starting April 24, 2026. The collection includes 41 types of 'adult-cute' lifestyle goods with fruit themes and pastel colors. Items range from plush mascots (2,200 yen) and tote bags to stationery and nail oils. These will be available at Ginza Loft, Shibuya Loft, and other Loft locations nationwide, as well as the online store.

FACT BOX

  • Source: PR TIMES
  • Category: campaign