Loft Co., Ltd. (Shibuya, Tokyo; President: Kimoto Ando) has been rolling out its 2026 handy fan collection at Loft stores nationwide and the Loft Net Store starting Monday, March 9, 2026. Loft's handy fan sales in the summer of 2025 grew to approximately 110% compared to the previous year, reflecting the rising annual demand due to increasing heat. With another summer of extreme heat expected, Loft has begun its handy fan sales campaign about a week earlier than last year. The lineup features a wide variety of products, focusing on popular compact sizes, expanded selections of best-selling Peltier-type fans, high-airflow models, and new versions equipped with sodium-ion batteries. ■ Launch Period: Starting Monday, March 9, 2026 (gradual rollout) ■ Locations: Shibuya Loft, Ginza Loft, and other Loft stores nationwide, as well as the Loft Net Store (https://www.loft.co.jp/store/) ■ Product Examples: *Product availability and scale vary by store. *All prices include tax. [Instant cooling by applying directly to the neck or skin! Peltier-type handy fans] ● New Product / iFan Fino Freeze (Elice) 3,520 yen *Scheduled to arrive in mid-April Can be used in 6 different ways, including as a desktop or neck-hanging fan. Features a built-in Type-C cable on the back, which is also convenient when using it as a mobile battery. ● New Product / iFan Frozen (Elice) 3,278 yen Equipped with a cooling plate on the handle, this fan increases the contact area with the skin, allowing for a more intense cooling sensation. Slim design.

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  • Source: PR Times
  • Category: News