LOCUS, a video marketing company, expands its pharmacy retail media network 'Seniorad' to approximately 1,950 stores, becoming the largest in the industry for pharmacy digital signage.

LOCUS Inc. (Chiyoda-ku, Tokyo, CEO Ryota Taki), which provides consulting services to over 2,000 companies with video as its core, announces that its pharmacy retail media 'Seniorad' (https://seniorad.jp) has partnered with MEDIENCER Inc. (Shibuya-ku, Tokyo, CEO Yuki Nishikubo), a provider of cloud-based digital signage 'Pharmacy Go!' (https://pharmacy-go.jp/) that supports centralized video distribution for pharmacies nationwide. The two companies will jointly begin selling digital signage advertising slots from July 2026.

'Seniorad', launched in March 2021, is one of Japan's largest pharmacy retail media platforms, enabling direct approach to approximately 42 million annual visitors, primarily health-conscious seniors and guardians of preschool children, through digital signage, flyer/booklet distribution, sampling, and surveys.

By installing digital signage in the waiting areas of pharmacies nationwide and utilizing an average waiting time of about 20 minutes, we deliver video content related to medical care, health, and nursing care aimed at promoting patient health, as well as video advertisements that resonate with seniors over 60, who constitute 55% of visitors, and the demographic centered around preschoolers, accounting for less than 10%.

With the commencement of ad distribution to 819 stores that have adopted 'Pharmacy Go!' and agreed to ad broadcasting, Seniorad's network of stores will expand to approximately 1,950 stores (as of June 2026), covering all 47 prefectures. This will make it the largest in the industry for pharmacy digital signage operating on a single network (our research).

'Seniorad' Advertising Menu

- Digital Signage Advertising

We offer advertising packages based on an average of over 60 broadcasts per store per day, varying with the number of stores and the length of video ads. Video advertisements are delivered on highly visible displays during the average 20-minute waiting time.

- Flyer/Booklet Distribution / Poster Display We convey detailed information through posters to visitors and further enhance comprehension of the advertised content by distributing flyers with more detailed information.

- Sampling Based on prescription data, pharmacists conduct direct sampling, segmented by age, gender, area, and medical condition, which is uniquely possible at pharmacies.

- Visitor Surveys By conducting surveys with visitors, we report the effects of ad exposure. We can visualize the impact of advertising, such as changes in awareness and attitude towards diseases among those who were exposed to the ads.

'Seniorad' Features

Direct Reach to Seniors and Guardians of Preschool Children Direct reach to approximately 1.92 million seniors (60s and above) and approximately 380,000 guardians of infants (0s) per month.

Efficient Video Distribution Utilizing Waiting Time Cost per view from 0.8 yen, view rate of 56%, efficiently reaching audiences during an average 20-minute waiting time.

Targeting Using Prescription Data Sampling segmented by age, gender, medical condition, plus area, using prescription data.

'Seniorad' Case Studies

- Purchase intention after exposure to digital signage and sampling: 73.8% (Daily goods manufacturer) - Purchase rate via flyers: 0.5%, Cost per acquisition: 10,000 yen (Health food manufacturer) - New purchase rate after exposure to digital signage and sampling: 8% (Daily goods manufacturer)

'Seniorad' Client Examples

Since its founding in 2010, LOCUS has produced over 20,000 videos. We will continue to focus on developing media centered around pharmacies to deliver valuable and optimal information to the right place.

About LOCUS Inc.

LOCUS, with a vision to 'visualize value that connects good things and people,' has provided video-driven consulting services in a wide range of fields including 'B2C,' 'B2B,' and 'Recruitment/Training/Internal Branding' to over 2,000 companies, from major corporations to emerging ventures, emphasizing 'quality of expression' and 'results of utilization.' In addition to video consulting services, we are currently developing new video-related businesses, such as YouTube channel operation consulting and our own media 'Seniorad,' which deploys digital signage in approximately 1,950 pharmacies nationwide.

Company Overview

Company Name: LOCUS Inc.

Location: Hibiya Park Front 18F, 2-1-6 Uchisaiwai-cho, Chiyoda-ku, Tokyo

Established: April 2, 2010

Representative: Ryota Taki

Business Activities: Video consulting, video production/filmmaking

YouTube channel consulting, Pharmacy digital signage 'Seniorad'

URL: https://www.locus-inc.co.jp/

Company Name: MEDIENCER Inc.

Location: KDX Shinjuku Building 7F, 3-2-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative: CEO Yuki Nishikubo

Business Activities: Provision of cloud-based digital signage 'Pharmacy Go!'

Planning and sales of automatic reception machines for pharmacies, planning and sales of call number systems

Sales of automatic payment machines for pharmacies

URL: https://mediencer.jp/

Contact for Press Release Inquiries: LOCUS Inc. Business Promotion Department TEL: 03-6811-2000 E-mail: locus.marketing@locus-inc.co.jp