LOCUS, a video marketing company, expands its pharmacy retail media network 'Seniorad' to approximately 1,950 stores, becoming the largest in the industry for pharmacy digital signage.
Key facts
- LOCUS, a video marketing company, expands its pharmacy retail media network 'Seniorad' to approximately 1,950 stores, becoming the largest in the industry for pharmacy digital signage.
- LOCUS Inc., a video marketing company, announced that its pharmacy retail media 'Seniorad' will expand to approximately 1,950 stores through a partnership with MEDIENCER Inc. This expansion makes it the largest network in the industry for pharmacy digital signage media. The two companies will jointly start selling digital signage advertising slots from July 2026.
- Source: PR Times
- Date: June 12, 2026
Direct answer
LOCUS Inc., a video marketing company, announced that its pharmacy retail media 'Seniorad' will expand to approximately 1,950 stores through a partnership with MEDIENCER Inc. This expansion makes it the largest network in the industry for pharmacy digital signage media. The two companies will jointly start selling digital signage advertising slots from July 2026.
- Citation
- LOCUS, a video marketing company, expands its pharmacy retail media network 'Seniorad' to approximately 1,950 stores, becoming the largest in the industry for pharmacy digital signage. (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
LOCUS Inc., a video marketing company, announced that its pharmacy retail media 'Seniorad' will expand to approximately 1,950 stores through a partnership with MEDIENCER Inc. This expansion makes it the largest network in the industry for pharmacy digital signage media. The two companies will jointly start selling digital signage advertising slots from July 2026.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 10:00
- 🔍 Collected: June 12, 2026 at 10:28 (28 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (6h 23m after Collected)
LOCUS Inc. (Chiyoda-ku, Tokyo, CEO Ryota Taki), which provides consulting services to over 2,000 companies with video as its core, announces that its pharmacy retail media 'Seniorad' (https://seniorad.jp) has partnered with MEDIENCER Inc. (Shibuya-ku, Tokyo, CEO Yuki Nishikubo), a provider of cloud-based digital signage 'Pharmacy Go!' (https://pharmacy-go.jp/) that supports centralized video distribution for pharmacies nationwide. The two companies will jointly begin selling digital signage advertising slots from July 2026.
'Seniorad', launched in March 2021, is one of Japan's largest pharmacy retail media platforms, enabling direct approach to approximately 42 million annual visitors, primarily health-conscious seniors and guardians of preschool children, through digital signage, flyer/booklet distribution, sampling, and surveys.
By installing digital signage in the waiting areas of pharmacies nationwide and utilizing an average waiting time of about 20 minutes, we deliver video content related to medical care, health, and nursing care aimed at promoting patient health, as well as video advertisements that resonate with seniors over 60, who constitute 55% of visitors, and the demographic centered around preschoolers, accounting for less than 10%.
With the commencement of ad distribution to 819 stores that have adopted 'Pharmacy Go!' and agreed to ad broadcasting, Seniorad's network of stores will expand to approximately 1,950 stores (as of June 2026), covering all 47 prefectures. This will make it the largest in the industry for pharmacy digital signage operating on a single network (our research).
'Seniorad' Advertising Menu
- Digital Signage Advertising
We offer advertising packages based on an average of over 60 broadcasts per store per day, varying with the number of stores and the length of video ads. Video advertisements are delivered on highly visible displays during the average 20-minute waiting time.
- Flyer/Booklet Distribution / Poster Display
We convey detailed information through posters to visitors and further enhance comprehension of the advertised content by distributing flyers with more detailed information.
- Sampling
Based on prescription data, pharmacists conduct direct sampling, segmented by age, gender, area, and medical condition, which is uniquely possible at pharmacies.
- Visitor Surveys
By conducting surveys with visitors, we report the effects of ad exposure. We can visualize the impact of advertising, such as changes in awareness and attitude towards diseases among those who were exposed to the ads.
'Seniorad' Features
Direct Reach to Seniors and Guardians of Preschool Children
Direct reach to approximately 1.92 million seniors (60s and above) and approximately 380,000 guardians of infants (0s) per month.
Efficient Video Distribution Utilizing Waiting Time
Cost per view from 0.8 yen, view rate of 56%, efficiently reaching audiences during an average 20-minute waiting time.
Targeting Using Prescription Data
Sampling segmented by age, gender, medical condition, plus area, using prescription data.
'Seniorad' Case Studies
- Purchase intention after exposure to digital signage and sampling: 73.8% (Daily goods manufacturer)
- Purchase rate via flyers: 0.5%, Cost per acquisition: 10,000 yen (Health food manufacturer)
- New purchase rate after exposure to digital signage and sampling: 8% (Daily goods manufacturer)
'Seniorad' Client Examples
Since its founding in 2010, LOCUS has produced over 20,000 videos. We will continue to focus on developing media centered around pharmacies to deliver valuable and optimal information to the right place.
About LOCUS Inc.
LOCUS, with a vision to 'visualize value that connects good things and people,' has provided video-driven consulting services in a wide range of fields including 'B2C,' 'B2B,' and 'Recruitment/Training/Internal Branding' to over 2,000 companies, from major corporations to emerging ventures, emphasizing 'quality of expression' and 'results of utilization.' In addition to video consulting services, we are currently developing new video-related businesses, such as YouTube channel operation consulting and our own media 'Seniorad,' which deploys digital signage in approximately 1,950 pharmacies nationwide.
Company Overview
Company Name: LOCUS Inc.
Location: Hibiya Park Front 18F, 2-1-6 Uchisaiwai-cho, Chiyoda-ku, Tokyo
Established: April 2, 2010
Representative: Ryota Taki
Business Activities: Video consulting, video production/filmmaking
YouTube channel consulting, Pharmacy digital signage 'Seniorad'
URL: https://www.locus-inc.co.jp/
Company Name: MEDIENCER Inc.
Location: KDX Shinjuku Building 7F, 3-2-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: CEO Yuki Nishikubo
Business Activities: Provision of cloud-based digital signage 'Pharmacy Go!'
Planning and sales of automatic reception machines for pharmacies, planning and sales of call number systems
Sales of automatic payment machines for pharmacies
URL: https://mediencer.jp/
Contact for Press Release Inquiries:
LOCUS Inc. Business Promotion Department
TEL: 03-6811-2000
E-mail: locus.marketing@locus-inc.co.jp
'Seniorad', launched in March 2021, is one of Japan's largest pharmacy retail media platforms, enabling direct approach to approximately 42 million annual visitors, primarily health-conscious seniors and guardians of preschool children, through digital signage, flyer/booklet distribution, sampling, and surveys.
By installing digital signage in the waiting areas of pharmacies nationwide and utilizing an average waiting time of about 20 minutes, we deliver video content related to medical care, health, and nursing care aimed at promoting patient health, as well as video advertisements that resonate with seniors over 60, who constitute 55% of visitors, and the demographic centered around preschoolers, accounting for less than 10%.
With the commencement of ad distribution to 819 stores that have adopted 'Pharmacy Go!' and agreed to ad broadcasting, Seniorad's network of stores will expand to approximately 1,950 stores (as of June 2026), covering all 47 prefectures. This will make it the largest in the industry for pharmacy digital signage operating on a single network (our research).
'Seniorad' Advertising Menu
- Digital Signage Advertising
We offer advertising packages based on an average of over 60 broadcasts per store per day, varying with the number of stores and the length of video ads. Video advertisements are delivered on highly visible displays during the average 20-minute waiting time.
- Flyer/Booklet Distribution / Poster Display
We convey detailed information through posters to visitors and further enhance comprehension of the advertised content by distributing flyers with more detailed information.
- Sampling
Based on prescription data, pharmacists conduct direct sampling, segmented by age, gender, area, and medical condition, which is uniquely possible at pharmacies.
- Visitor Surveys
By conducting surveys with visitors, we report the effects of ad exposure. We can visualize the impact of advertising, such as changes in awareness and attitude towards diseases among those who were exposed to the ads.
'Seniorad' Features
Direct Reach to Seniors and Guardians of Preschool Children
Direct reach to approximately 1.92 million seniors (60s and above) and approximately 380,000 guardians of infants (0s) per month.
Efficient Video Distribution Utilizing Waiting Time
Cost per view from 0.8 yen, view rate of 56%, efficiently reaching audiences during an average 20-minute waiting time.
Targeting Using Prescription Data
Sampling segmented by age, gender, medical condition, plus area, using prescription data.
'Seniorad' Case Studies
- Purchase intention after exposure to digital signage and sampling: 73.8% (Daily goods manufacturer)
- Purchase rate via flyers: 0.5%, Cost per acquisition: 10,000 yen (Health food manufacturer)
- New purchase rate after exposure to digital signage and sampling: 8% (Daily goods manufacturer)
'Seniorad' Client Examples
Since its founding in 2010, LOCUS has produced over 20,000 videos. We will continue to focus on developing media centered around pharmacies to deliver valuable and optimal information to the right place.
About LOCUS Inc.
LOCUS, with a vision to 'visualize value that connects good things and people,' has provided video-driven consulting services in a wide range of fields including 'B2C,' 'B2B,' and 'Recruitment/Training/Internal Branding' to over 2,000 companies, from major corporations to emerging ventures, emphasizing 'quality of expression' and 'results of utilization.' In addition to video consulting services, we are currently developing new video-related businesses, such as YouTube channel operation consulting and our own media 'Seniorad,' which deploys digital signage in approximately 1,950 pharmacies nationwide.
Company Overview
Company Name: LOCUS Inc.
Location: Hibiya Park Front 18F, 2-1-6 Uchisaiwai-cho, Chiyoda-ku, Tokyo
Established: April 2, 2010
Representative: Ryota Taki
Business Activities: Video consulting, video production/filmmaking
YouTube channel consulting, Pharmacy digital signage 'Seniorad'
URL: https://www.locus-inc.co.jp/
Company Name: MEDIENCER Inc.
Location: KDX Shinjuku Building 7F, 3-2-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: CEO Yuki Nishikubo
Business Activities: Provision of cloud-based digital signage 'Pharmacy Go!'
Planning and sales of automatic reception machines for pharmacies, planning and sales of call number systems
Sales of automatic payment machines for pharmacies
URL: https://mediencer.jp/
Contact for Press Release Inquiries:
LOCUS Inc. Business Promotion Department
TEL: 03-6811-2000
E-mail: locus.marketing@locus-inc.co.jp
FAQ
How many network stores will 'Seniorad' expand to?
Through the partnership with stores adopting 'Pharmacy Go!', the network will expand to approximately 1,950 stores as of June 2026.
What kind of media is 'Seniorad'?
It is a retail media platform that installs digital signage in the waiting areas of pharmacies nationwide, providing video advertisements and information to health-conscious seniors and guardians of preschool children.
What is the purpose of this partnership?
The purpose is to increase the number of stores available for ad broadcasting by collaborating with the cloud-based digital signage 'Pharmacy Go!' provided by MEDIENCER Inc., thereby building the largest network in the pharmacy digital signage media industry.
Who is the main target audience for 'Seniorad'?
The primary target audience includes health-conscious seniors (aged 60 and above) and guardians of preschool children.
What are the advertising menu options for 'Seniorad'?
Options include digital signage advertising, flyer/booklet distribution/poster display, sampling, and visitor surveys.