YouTube Subscribers Soar Approximately 12x! LOCUS and Persol Tempstaff Release Strategic Operation Case Study Reaching 'STEM Target'
LOCUS has released a case study detailing its YouTube operation support for Persol Tempstaff. The successful initiative led to an approximate 12-fold increase in YouTube subscribers, with significant growth in viewership and exposure.
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LOCUS Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryota Taki), which provides consulting services to over 2,000 companies based on video content, is pleased to announce the publication of a case study on its YouTube operation support for Persol Tempstaff Inc. (Headquarters: Shibuya-ku, Tokyo; President: Kazunari Kimura), which offers various human resources-related services, primarily focusing on "temporary staffing" to connect companies with job seekers, on its owned media.
▼ See the full case study here:
URL: https://www.locus-inc.co.jp/interview/tempstaff
■ Background and Challenges: Lack of Strategy and Know-how in YouTube Operations
Persol Tempstaff introduced our YouTube consulting service due to the following background and challenges:
They launched a YouTube channel aiming to expand brand recognition for a service specializing in R&D positions. However, they faced challenges such as stagnant viewership and not achieving expected results.
It became urgent to establish a strategic design to reliably reach the target audience and to resolve the lack of continuous operational improvement know-how for full-scale operation.
■ Implemented Measures: Optimization of Target Selection and Thorough VSEO Measures
We provided support based on the following three pillars, aligning with the client's challenges and internal structure:
Redefinition of strategy: Reorganized YouTube challenges and solutions based on thorough research and analysis over approximately one month.
Content development: Planned content appealing to the desired viewing target (students and working professionals aspiring to STEM fields).
VSEO and production support: Implemented VSEO measures to maximize exposure to the target and provided parallel support for high-quality video production.
■ Results of Support: Approximately 12x Subscriber Growth, Significant Increase in Views and Exposure
As a result of several months of support, the channel quality dramatically improved.
Phenomenal growth rate: YouTube subscribers increased from 438 to 5,300 (approximately 12 times).
Improved diffusion power: Viewership grew by 1.7 times, and impressions extended by 2.1 times.
Reached target audience: Not only did numbers improve, but an appropriate approach to the "intended audience" was also achieved.
Organizational impact: Created secondary effects such as deepening internal understanding of the importance and value of video marketing.
【 About LOCUS's YouTube Consulting Service 】
Transform YouTube into a "growth engine" to accelerate your business.
Our YouTube consulting is not merely a proxy for video posting. We view video as an asset and provide strategic design and accompanying support directly linked to client business outcomes, from awareness expansion to lead generation, branding, and recruitment enhancement.
End-to-end support from strategy to execution: Total support from concept design based on unique market analysis to operations utilizing VSEO measures and performance verification.
Extensive track record: Proven expertise in solving diverse challenges across various industries and business types, from listed companies to government agencies.
Flexible proposals tailored to your system: We build the optimal support style tailored to your company's situation, from in-house support to full outsourcing.
If you are struggling with YouTube operations or considering strategic utilization, please feel free to contact us.
▼ See the "YouTube Consulting" service page here:
URL: https://www.locus-inc.co.jp/services/youtube-consulting
【 About LOCUS Inc. 】
LOCUS has been developing consulting services based on video content across a wide range of areas such as "BtoC," "BtoB," and "recruitment/training/inner branding," focusing on "quality of expression" and "results of utilization," under the theme "Video drives business," for over 2,000 companies, from major corporations to emerging ventures. Currently, in addition to video consulting services, we are engaged in new business development related to video, such as YouTube channel operation consulting and our own media "Seniorad," which deploys digital signage in approximately 1,100 pharmacies nationwide.
【Company Profile】
Company Name: LOCUS Inc.
Location: Hibiya Park Front 18F, 2-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo
Established: April 2, 2010
Representative: Ryota Taki
Business Activities: Video consulting business, video production, YouTube channel consulting business, pharmacy digital signage "Seniorad"
URL: https://www.locus-inc.co.jp/
▼ See the full case study here:
URL: https://www.locus-inc.co.jp/interview/tempstaff
■ Background and Challenges: Lack of Strategy and Know-how in YouTube Operations
Persol Tempstaff introduced our YouTube consulting service due to the following background and challenges:
They launched a YouTube channel aiming to expand brand recognition for a service specializing in R&D positions. However, they faced challenges such as stagnant viewership and not achieving expected results.
It became urgent to establish a strategic design to reliably reach the target audience and to resolve the lack of continuous operational improvement know-how for full-scale operation.
■ Implemented Measures: Optimization of Target Selection and Thorough VSEO Measures
We provided support based on the following three pillars, aligning with the client's challenges and internal structure:
Redefinition of strategy: Reorganized YouTube challenges and solutions based on thorough research and analysis over approximately one month.
Content development: Planned content appealing to the desired viewing target (students and working professionals aspiring to STEM fields).
VSEO and production support: Implemented VSEO measures to maximize exposure to the target and provided parallel support for high-quality video production.
■ Results of Support: Approximately 12x Subscriber Growth, Significant Increase in Views and Exposure
As a result of several months of support, the channel quality dramatically improved.
Phenomenal growth rate: YouTube subscribers increased from 438 to 5,300 (approximately 12 times).
Improved diffusion power: Viewership grew by 1.7 times, and impressions extended by 2.1 times.
Reached target audience: Not only did numbers improve, but an appropriate approach to the "intended audience" was also achieved.
Organizational impact: Created secondary effects such as deepening internal understanding of the importance and value of video marketing.
【 About LOCUS's YouTube Consulting Service 】
Transform YouTube into a "growth engine" to accelerate your business.
Our YouTube consulting is not merely a proxy for video posting. We view video as an asset and provide strategic design and accompanying support directly linked to client business outcomes, from awareness expansion to lead generation, branding, and recruitment enhancement.
End-to-end support from strategy to execution: Total support from concept design based on unique market analysis to operations utilizing VSEO measures and performance verification.
Extensive track record: Proven expertise in solving diverse challenges across various industries and business types, from listed companies to government agencies.
Flexible proposals tailored to your system: We build the optimal support style tailored to your company's situation, from in-house support to full outsourcing.
If you are struggling with YouTube operations or considering strategic utilization, please feel free to contact us.
▼ See the "YouTube Consulting" service page here:
URL: https://www.locus-inc.co.jp/services/youtube-consulting
【 About LOCUS Inc. 】
LOCUS has been developing consulting services based on video content across a wide range of areas such as "BtoC," "BtoB," and "recruitment/training/inner branding," focusing on "quality of expression" and "results of utilization," under the theme "Video drives business," for over 2,000 companies, from major corporations to emerging ventures. Currently, in addition to video consulting services, we are engaged in new business development related to video, such as YouTube channel operation consulting and our own media "Seniorad," which deploys digital signage in approximately 1,100 pharmacies nationwide.
【Company Profile】
Company Name: LOCUS Inc.
Location: Hibiya Park Front 18F, 2-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo
Established: April 2, 2010
Representative: Ryota Taki
Business Activities: Video consulting business, video production, YouTube channel consulting business, pharmacy digital signage "Seniorad"
URL: https://www.locus-inc.co.jp/